Posted by Guest Post on August 25th, 2014
Preparing to attend a trade show can involve a lot of hands-on preparation. Between designing a trade show exhibit, assembling a team and choosing a giveaway item, taking the time to actively promote your brand’s attendance at the event can easily go overlooked. However, with the rising popularity of social media, getting word out to your followers doesn’t have to be difficult or complicated. Take note of a few essential tips and tricks of the digital marketing trade and you can get a head start on attracting foot traffic to your exhibit.
1. Create a Hashtag
Hashtags are a brilliant tool for marketing because they are almost impossible to ignore. They’re what pop-up ads should aspire to be. You can find hashtags on food packaging, on television shows, and even on academic webpages. Thanks to Twitter, they’ve become the most versatile tool available to marketers today.
Some expert advice from marketing professionals urges businesses to keep a few things in mind when they choose a hashtag. First and foremost, it should be memorable. The recently-popular #IceBucketChallenge and #StrikeOutALS tags are excellent examples, sticking in the minds of users who continue to spread them and build a dialogue. Hashtags should also be relevant to whatever is being promoted, but without using unrecognizable brand names. Something that is simple and memorable will have a more lasting impact than a more complicated idea. Write up different ideas, decide on one you really like, and then hit the pavement. Be sure to utilize it on Twitter and any other social network where your brand has a presence.