Zach Braff is a Crowdfunding Genius

Posted by admin on May 16th, 2013

Less than a month ago, Zach Braff, best known for his role on the sitcom “Scrubs,” as well as his film “Garden State,” turned to Kickstarter to ask for help funding his next film project. Curious, I visited the site. Twenty minutes later, I became a backer (at the $50 level; I’m no professional financial investor!) Why?

Braff had such a well put-together project that people were donating money faster than I could keep up. Within the 20 minutes it took me to review his project and donate, he’d earned $20,000. He’s currently at $2,609,495.

braff

 

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What You Can Learn About Customers from Their Facebook Profiles

Posted by admin on May 7th, 2013

While this infographic focuses on what your Facebook Likes reveal about you, I find it interesting from a marketing perspective too. You can learn a lot about customers by paying attention to their profiles.

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10 No-No Words You Should Never Use in Marketing

Posted by admin on May 2nd, 2013

Consider what turns you off when it comes to sales or marketing. Probably you have certain types of people that drive you crazy when they try to sell to you. For me, it’s that salesperson who is pushy, slick, and doesn’t listen. But what about words? Have you ever realized that there are certain words that are overdone and ineffective when it comes to marketing?

Here’s the “what NOT to say” list of words for your marketing campaign.

1. Guru

If you work on personally branding yourself, please avoid the word “guru” at all costs. There are simply too many gurus out there for anyone to believe that you are one. Even if in fact, you are one. There are other words to express that you’re an expert and well-informed in your field.

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Combining Creativity with Marketing

Posted by admin on April 30th, 2013

This is a guest post by Sarah Oxley.

The Wizard

Content marketing is the buzz phrase of the year (and the one before that, too), and while focusing on content is great, not all content is great.

The reason behind a piece of content not working out is usually one of the following:

1. It was too brand focused and un-engaging for the audience.

2. It was very engaging and out there, but completely out of touch with your brand and your marketing communications.

I’d like to point out that some big brands, such as Apple, can get away with very brand focused content as they have their audience completely hooked. It is the brand they love, but to get there, Apple had to communicate its brand in an engaging manner.

In order to have great content, you’ll want it to be creative, so that people love to talk about and share it; but you’ll also want it to be in-line with the rest of your marketing communications and represent your brand. The integrated approach is key once again, but it can be very difficult to combine creativity and marketing.

Difficult, however, does not mean impossible.

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