Many people believe they can market their companies via Internet only. While the Internet is a wonderful platform, tangible marketing efforts are still incredibly effective and necessary. Let’s discuss why tangible advertising is still so effective in today’s market.
1. It Reaches Everyone
Believe it or not, not everyone has constant access to the Internet. Whether it is for financial reasons, lack of knowledge or by choice, some people choose to be without the constant device in hand. However, most people do receive mail! Sending direct mail will ensure you reach even those who tend to stay offline.