7 Internet Marketing Techniques To Get Your Company Noticed

The Internet has revolutionised the way that businesses of all types and sizes communicate with their customers. Marketing has become more of a two-way street and ongoing relationships between company and customer are more important than ever before.

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Here are 7 ways you can get your own company noticed online:

1. Optimise your website

In the early days of the Internet the only decision most companies had to make regarding their online marketing strategy was whether to bother with a website or not. These days it’s rare to find a business without a website. Your site acts like a virtual shop window. It should be attractive, engaging and allow visitors to accomplish all the tasks they want to – whether that involves viewing products, placing orders or requesting more information.

Leverage Local Marketing in Metropolitan Villages

People moving from the countryside into cities is nothing new but unlike past generations, we Millennials prefer to live in the very heart of the city.  This preference has led to a reduction in car ownership rates and an increase in small apartment living. Small businesses serving these growing metropolitan villages can leverage local marketing to address the unique needs of this group. Here are some ideas for how to start.

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Mobile Marketing

People walking around an urban neighborhood are ripe for the mobile marketing picking. iBeacons in display windows can push messages to people walking by to entice them to grab a sweet treat from a bakery, to invite them to try on that dress during business hours, or to offer them free local delivery on their next copy order.

10 Posts to Help You Write a Press Release

I’ve blogged a lot about press releases here, so I thought I’d condense a list of some of the most useful posts. Whether you’re writing your first press release or want some help connecting with the media, you’ll find help here. 1019_4226187 10 Ways PR Has Changed in the Past 10 Years First, let’s start with a retrospective. If you’ve only just started using PR, you’ll be shocked to know that we once mailed — as in snail mail — our press releases to the media! None of this instant publish stuff back then. Read more. Why a Press Release is a Small Biz Owner’s Secret Weapon Not convinced you need press releases? This post will sway you. Press releases remain one of the most effective ways to spread the word about your brand. Read more.

Staying on Google’s Good Side: Tricks to Smarter SEO

With some buzz lately around what Google is no longer recognizing in terms of SEO (like press releases and guest posts), and with Google limiting the information we can glean about what keywords people typed in to find our sites, figuring out the secret to successful SEO has become a challenge. Many of you may feel like it’s all in vain these days, but I’m here to tell you: it’s not.

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Here are a few pointers about how to keep on Google’s happy list and help more people find you through search.

1. Shift Your Thinking. Head of Webspam at Google, Matt Cutts recently said that using guest blog posts for SEO purposes is over. Too many people misused this marketing tool, and now if you post to another blog, it won’t necessarily help you rise in search results.