People moving from the countryside into cities is nothing new but unlike past generations, we Millennials prefer to live in the very heart of the city. This preference has led to a reduction in car ownership rates and an increase in small apartment living. Small businesses serving these growing metropolitan villages can leverage local marketing to address the unique needs of this group. Here are some ideas for how to start.
People walking around an urban neighborhood are ripe for the mobile marketing picking. iBeacons in display windows can push messages to people walking by to entice them to grab a sweet treat from a bakery, to invite them to try on that dress during business hours, or to offer them free local delivery on their next copy order.