When I think about all the business books I’ve read, I realize how much I’ve learned. David Meerman Scott opened my eyes to content marketing long before it became a buzzword with his bestseller The New Rules of Marketing & PR. Susan Friedman taught me that it’s better to be a big fish in a tiny pond in Riches in Niches.
You can imagine how much fun I have working as Communications Manager for the Small Business Book Awards each year. I’m surrounded by the very best books published the year before! I don’t even have to hunt for the books that will make an impact on my business; they’ve already been nominated.
I wanted to look at this year’s nominees and share some of the lessons these books have taught us. If you haven’t read some of these, put them on your must-read list.