The Internet has revolutionised the way that businesses of all types and sizes communicate with their customers. Marketing has become more of a two-way street and ongoing relationships between company and customer are more important than ever before.
Here are 7 ways you can get your own company noticed online:
1. Optimise your website
In the early days of the Internet the only decision most companies had to make regarding their online marketing strategy was whether to bother with a website or not. These days it’s rare to find a business without a website. Your site acts like a virtual shop window. It should be attractive, engaging and allow visitors to accomplish all the tasks they want to – whether that involves viewing products, placing orders or requesting more information.