When you’re starting a business, marketing tends to be lower on your to-do list than it should be. The reasons?Time and money. You assume that you’ll have to spend plenty of both to market your brand, when in fact, there are many free or nearly free marketing tools you can use with minimal time investment. Here are my favorites.
1. Social Media. Twitter, Google + and Facebook are all free to use, and are awesome ways to connect with your audience. These days, they’re pretty much a given for brands wanting to market. Why pay for advertising when a Facebook Like is worth so much more in terms of expanding your reach?
2. Blogging. You don’t have to be a prolific writer to have blogs work for you. Having a company blog that covers topics your customers care about helps establish a level of trust with them, which will encourage them to choose you when they’re ready to buy.
3. Email. Yes, some email programs cost money, but MailChimp is free, as are a few others. Sending out a monthly newsletter or promotional email helps you stay on the tops of the minds of your contacts. The more they think about your company, the more likely they are to buy from you.
Read the rest of the tips here.