If you’re not getting the business you want, and you’re constantly discussing marketing to no avail, your marketing strategy sucks. Here are some clues to look for: 1. You don’t have a marketing budget. Budget? What’s that? If you think setting aside money for marketing is a waste of time, you’ll soon be looking for [...]

Posted in Branding, Marketing 2.0 3 Comments »

If you are not yet familiar with social media and/or Web 2.0, you can use this article as a primer to get yourself up to speed. So you’ve heard of Web 2.0, but you’re not sure what it is. Do you need to install it? Nope. Web 2.0 is what you’re using right now to [...]

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I recently interviewed marketing guru Kim T. Gordon. Gordon is the author of what I consider the best book on shoestring marketing that I have read (Maximum Marketing, Minimum Dollars). She is also the president of National Marketing Federation, Inc., and provides marketing consultation for businesses (smallbusinessnow.com).

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Wendy has done it again: An AWESOME group blogging project regarding marketing how to’s for every level of experience. When we get together and help eachother, we can really come up with some useful marketing tutorials! Great post Wendy, and kudos to everyone else who got involved in the group project. read more | digg [...]

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Wendy did it much better than I could have done it myself: This post will cover a few basics – Why you would want to learn more about social media, What kind of results can you expect from social media, and How to get started learning more.read more | digg story

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Check out the guest post that I wrote on Wendy Piersall’s Blog: Working from home and being a mother ARE mutually exclusive! Here’s your chance to get off your guilt trip, send your kid to daycare and grow your business! Gaming as a Marketing Strategy Podcast, courtesy of Persuadersonline.com List Building with Article Marketing, courtesy [...]

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Part 1 Here: You Could Learn a Lot from a Fairy Godmother: How Disney Renewed my Faith in Loyalty and Marketing I recently was fortunate enough to sit in on a Disney Institute session on loyalty. Not knowing what to expect, I was shocked and delighted when a fairy godmother descended on the room (or [...]

Posted in Branding, Customer Service and Loyalty 2 Comments »

Here are 4 questions to ask yourself when it comes to your relationship with your customers: 1. Are your most profitable customers those who have the most reason to be dissatisfied with you? 2. Do you have rules that you want customers to break because doing so generates profits? 3. Do you make it difficult [...]

Posted in Branding, Customer Service and Loyalty No Comments »