July 31, 2007Networking Marketing for Your Business: Nothing to Fear Bet I can make you cringe with just one word. Watch: Networking. You felt a knot in your stomach, didn’t you? Believe me, I understand. I was once the shy little girl who hid from everyone. The last place I wanted to be was in a room [...]
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July 26, 2007Hop Aboard the Marketing Train: Why Marketing Should Play a Role in Training Sales Staff I know that when you hire salespeople, who often have a short shelf life, you want to get them out into the field as soon as possible. But here’s why that’s a bad idea: sales people who are poorly trained [...]
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July 21, 2007For More Great Entrepreneur and Marketing Tips… Some of my readers might not know I am an author! I recently wrote a book called Lifetips 101 Entrepreneur Tips, and if you enjoy the tips I write here, I encourage you to check out the book. I wrote it from experience. A lot of my advice [...]
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July 20, 2007School’s in Session: Boning Up on Marketing Techniques Is it safe to assume that your marketing strategy sucks, since you’re reading this article? You have one advantage over the competition: you’re reading this blog. As a business owner, I know it’s hard to stay on top of so many things, but don’t let your marketing [...]
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July 19, 2007I don’t like spam. I’m sure like me, your spam folder is filled with emails that promise to fulfill your every sexual need. Unfortunately, I’m not the target market for Viagra and its counterparts. While the idea of spam is that by blanketing every findable email address with an ad for a given product, a percentage will buy it, this isn’t an effective marketing ploy. Don’t do it.
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July 13, 2007Advertising that Works: Giveaways My pick this week for advertising that works is McDonald’s. First, let me stress how vehemently I have detested McDonald’s for years. I just don’t like their food. I hadn’t stepped into one in probably 10 years, but I have a 2 year old who likes Shrek, so I recently broke [...]
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July 11, 2007Being Local Online So you own a small boutique in a small town. Or you’re a doctor. Or you run a produce shop. You think marketing online is for people who have customers nationwide. You couldn’t be further from the truth. Early on, the promise of the Internet as the great equalizer went largely unfulfilled [...]
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July 9, 2007When Catching a Virus is a Good Thing If you’re an entrepreneur with a small marketing budget (and I assume you are because you’re reading this), viral marketing can be a great tool to get the word out about your product or brand without spending much (if any) money. The concept behind viral marketing is [...]
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