I’ve always been a big proponent of press releases. They’re short, simple, and to the point. But lately I’ve been asking myself if they’re relevant in a world where journalists are bombarded with releases and there are thousands of releases online at any given point online. I decided, yes, they are relevant. Here’s why. 1. [...]

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Well, maybe not a celebrity, but I can get some attention for you and your business! Darren Rowse of Problogger wrote a great article called Make a Reader Famous where he gives suggestions to put a reader in the spotlight. My blog is relatively new, but it’s growing, so I want to do this as [...]

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Marketing That Works: Customer Experience A recent trip to my grocery store got me thinking about customer experience as part of marketing. I was at Albertson’s, who a few years ago, jumped on the member-card bandwagon with everyone else. I didn’t really mind carrying my card, although I recognized the absurdity of creating a club [...]

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Is Email Dead or Alive? So I keep hearing email is dead. That spam killed it. And while, despite trying to run by opening new email accounts, spam keeps finding me and hunting me down while it breeds like bacteria, I don’t believe that email is dead. I just read an article in Revenue Magazine [...]

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I’ve been thinking a lot about viral marketing lately. Primarily since I spoke with Kevin Eikenberry (see last week’s Blogging & Your Business forum for his input on that topic). Today, his goal is to unseat Harry Potter and the Deathly Hallows as the #1 Bestseller on Amazon.com, just for a day, with his book, [...]

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This forum has been a lot of fun! I hope all of you enjoyed it as well. I’ve learned a lot from our panelists! Maybe we can make this a regular segment every few months on Egg Blog. I’ll end the week with all the tips our Blogging & Your Business Panel gave me. Enjoy [...]

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Blogging & Your Business Day 4: Free Advice From the Experts! Everyone loves free advice. That’s why you’re here, right? We dig down and get the best advice from our panel on blogging and promoting a business. Give Us Some Great Blog Advice. Tammy Munson: Remember that having a blog is just another tool in [...]

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Once you start blogging, you’ll find it can take a lot of time if you don’t do it right. Many bloggers hire writers to write some posts, and some use guest bloggers to help them. Let’s ask our panel who does the blogging. Are you the business owner AND blogger, or do you have an [...]

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