Like me, you likely can quote any number of retro commercials from the past 20 years. Do these ring a bell? How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? (I distinctly remember trying to answer this question myself) Like this post? Subscribe to the Egg Marketing [...]

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Many businesses are afraid to step into the wonderful world of technology and marketing. This is a shame, because their competitors are indeed moving into this technolosphere. Ironically, it seems that consumers or end users are more embracing of social media and technology when used in marketing than businesses are. Here are some reasons I [...]

Posted in Marketing 2.0, Social Media, Marketing & Networking No Comments »

Even as a marketer, I can’t deny that the best form of advertising is word of mouth. Think of all the times someone has told you about a great restaurant or store, and how many times you followed up on that referral. When you hear good things from a trusted source, no form of advertising [...]

Posted in Advertising, Customer Service and Loyalty, Marketing No Comments »

I’d like to deviate from my usual discussion on marketing to discuss being an entrepreneur. This post will also serve as my entry in The Women’s Entrepreneur Coach’s contest for 3 months of business coaching (ladies, I encourage you to enter as well). I’m supposed to answer the question: What excites and inspires you most [...]

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When Sex Shouldn’t Sell: Taking Corporate Responsibility in Marketing You may have heard about (or seen) Hardee’s commercials featuring a strip-teasing teacher, Paris Hilton washing a car, or a woman putting her fist in her mouth and wondered exactly what the burger chain was selling. The company has been getting a lot of flack for [...]

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We all hate commercials…unless they make us laugh. Then we tell everyone we know, effectively making those commercials work through word of mouth. Here are a few I think are noteworthy: * Domino’s Dessert Pizza. It’s plain silly, but the dessert mustaches just put you at ease and make you laugh! * McDonalds has a [...]

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Why Your Business Should Blog I realized that even though we had the week-long Blogging & Your Business event, I’ve never actually taken the time to explain why I believe your business needs a blog. I frequently pitch blogs to my Egg Marketing customers, so it’s apropo that I post my reasons. I talk a [...]

Posted in Blogs, Marketing 2.0 No Comments »

While at first glance, customer service may not appear to be part of marketing, it is. Everything your company does to promote itself falls under marketing. Following up is one of the key pieces in good customer service. Whether it’s after a sale, after meeting for the first time, or even after a complaint has [...]

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