Egg Marketing’s blog was recently acknowledged on Business Opportunities and Ideas’ top 100 Business Blogslist. The list consisted of blogs that cover the spectrum of business blogging, including marketing blogs, blogger blogs, and entrepreneur blogs. “I’m thrilled to be on a list with the blogging greats like Seth Godin and Duct Tape Marketing,” said Susan [...]

Posted in Announcements No Comments »

Should I Use Social Networking as a Marketing Tool? Many people who are just getting into Marketing 2.0 assume if there’s an internet-based tool available for marketing, they should use it. Not always the case. When it comes to social networking (Facebook, Myspace, Friendster), it’s not always the best use of your time when it [...]

Posted in Marketing 2.0, Social Media, Marketing & Networking No Comments »

Marketing That Works: The Lumpy Package Because we’ve forgotten about the threat of anthrax, direct mail works again. But not just any direct mail. A carefully planned out campaign is the only one sure to get the recipient’s attention. I have a client who is about to launch a Thanksgiving direct mail campaign. Why? It [...]

Posted in Advertising, Marketing No Comments »

Political Marketing, Meet Marketing 2.0 Everyone markets their brand, including Presidential candidates. Whereas in the past, candidates have relied heavily upon volunteers to create a grassroots movement through door-to-door and telephone marketing, the 2008 election has added internet technology and Marketing 2.0 to its repertoire. Hillary Clinton, for example, has figured out how cleverly created [...]

Posted in Marketing 2.0 No Comments »

It’s Pretty Easy Being Green Happy Blog Action Day! What’s Blog Action Day, you ask? It’s a day (today) designated for bloggers to blog on issues that pertain to the environment. My contribution to the festivities is to discuss “green marketing.” Green is hot right now. It’s, ironically, what fur coats were 20 years ago. [...]

Posted in Announcements, Marketing No Comments »

I’ve talked before about the importance of having a marketing plan, but, as the White Stripes say, it bears repeating. As I am working on growing Egg Marketing I realized I had a marketing action steps, but no real strategy. Shame on me! What’s the difference? Action steps are just that: the actions you will [...]

Posted in Entrepreneurship, Marketing No Comments »

If you are, as I suspect, a “solopreneur,” meaning you handle everything from opening your business in the morning to signing checks and taking out the trash, I have a wakeup call for you. You could be doing a whole lot better. By being the only person in your business, you’re likely missing the bigger [...]

Posted in Entrepreneurship, Marketing 2.0 No Comments »