These Are The New Rules of Marketing & PR I recently came across David Meerman Scott’s Book, The New Rules of Marketing & PR , and was ecstatic to find someone in line with what I talk about here. Sometimes I feel like I’m beating my head against the wall trying to tell clients and [...]

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Black and white ads for watches and luxury cars fill high-end magazines. They’re serious and expected. But on the opposite end of the spectrum are ads like the following. These are companies who take a light-hearted approach to marketing and even make fun of themselves. It’s surprising and refreshing. * Who would have thought a [...]

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You may have noticed the name of my blog changed. The reason was purely technical. Google AdWords kept putting ads related to eggs on my blog! So we came up with a title that keeps in line with my marketing firm, Egg Marketing & Public Relations, is fun, and shows ads that relate to you, [...]

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Marketing That Works: Interactivity I am a fan of the show, “The Office.” One day at the end of a recent episode, there was a commercial with a website on the screen: www.dundermifflininfinity.com. Curious, I checked it out. The site is set up as a complement to the television show: it’s your chance to become [...]

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Why Being a Stubborn Mule Will Cost You Your Yacht Brent Leary wrote a great article on Small Business Trends about why small businesses aren’t all about Web 2.0. His reasons are likely pretty accurate: 1. Silly names (blog, wiki, podcast) turn people off. 2. Silly names make people think Web 2.0 is for kids. [...]

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5 Things I Love About My Marketing Company Running your own business certainly has its perks. You can expense lunches, not feel (too) guilty if you need a sick day, and you can make all the decisions (that’s a good thing, right??). But I love even more about my marketing company, Egg Marketing & Public [...]

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