A really popular marketing tool right now is the free ebook. As you know, an ebook is a digital document, similar to a book (although possibly shorter) that you read on your computer. Rather than going through traditional channels for publishing a book, you can write a book and get it out immediately. Offering a [...]

Posted in Book & Product Review, Marketing 2.0, Social Media, Marketing & Networking No Comments »

I, like most Americans, love Oprah. I find her warm, intelligent, and spot-on when it comes to picking great guests, topics and books. It’s amazing how a single woman has defined popular culture just based on her tastes (or maybe the tastes of her staff). But how many people have you heard say “I saw [...]

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I recently read this blog post entitled “The Traditional Press Release is Dead!” It brings up a good point, and one I hadn’t thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers. The post says press releases for online distribution should be shorter. You, [...]

Posted in Email Marketing, Entrepreneurship, Marketing, Press Releases No Comments »

I’m so sorry it’s been a while since I’ve written! Last week I had the Plague, and it’s taken me a while to get back up and running (we won’t even talk about how long it’s been since I went to yoga). There’s always an excuse to get off track, isn’t there? Speaking of getting [...]

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Sometimes I’m off in my own world, one where everyone knows the benefits of blogs and SEO…or even what they are. But the reality is, many Internet users and business owners don’t know what these great tools are. It is my mission in life to explain them and help entrepreneurs use them. Today’s lesson class, [...]

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Tomorrow I am giving a presentation on email marketing , so I thought I’d share my notes with you here. Also, I just got a link to this blog post: 100+ Tools & Tutorials to Optimize Your Email Marketing Campaigns. It’s an amazingly in-depth list of tools and resources that will help you improve your [...]

Posted in Email Marketing 2 Comments »

As something fun for Friday, I thought I’d write up quiz: Are You a Caveman (in an Era of Social Media and Technology)? Have fun with it! 1. Do you think Digging refers to making a hole in the ground? 2. Does the term “social networking” bring to mind wine tasting events at the country [...]

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