I used to be one of those people who thought I was immune to marketing. I don’t let commercials tell me what to buy. I scoff at magazine ads. But a window display of shoes…well, that’s not really marketing, is it?

Posted in Advertising, Marketing 2.0 No Comments »

I’m thrilled to be joining the ranks of such notable bloggers on Sparkplugging like Wendy Piersall, our Sparkplug CEO, Kelly McCausey over at WAHM 2.0, Edward Mills at Ask the Coach and many other talented bloggers. I hope you’ll take the time to explore the blogs of my new neighbors.

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Facebook. LinkedIn. Squidoo. MySpace. Twitter. Bebo It’s great to have so many tools available to connect to others and promote your own business. But when is enough enough? . I see an epidemic here in the marketing world. People are using not one, not two, but dozens of social media tools to promote their companies…and [...]

Posted in Marketing 2.0, Social Media, Marketing & Networking No Comments »

by Natalie Grbic From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A subject can include people, goods and services, or entertainment. Publicists cannot sit around and wait [...]

Posted in Blogs, PR No Comments »

Indulge me in the opportunity to stray from my usual commentary on marketing. My other passion is talking about entrepreneurship (I even wrote a book about it). As most of my readers are entrepreneurs, I would like to pose a question to you: Why is it so hard for us to go on vacation? As [...]

Posted in Entrepreneurship No Comments »

This will be my last post for a week. I’m going on vacation and TURNING OFF MY COMPUTER, which is a very big deal for me! Exciting things to come for this blog too, so check back in a few weeks! We all love the little tschotschkes we get at conventions. But think for a [...]

Posted in Branding, Marketing 2.0 No Comments »

y Natalie Grbic Over the years, marketing has transformed immensely. Old school marketing has been outdated with today’s “new” emerging marketing strategies. Press releases, search engine optimizers (SEO), and pay per click ads are taking over the marketing world. Old school marketing, such as direct mail and print ads, was generally used in previous years; [...]

Posted in Email Marketing, Marketing 2.0 No Comments »

You already I think Oprah is a Goddess. I’ve been participating in her webcast event on Eckhart Tolle’s A New Earth, which is really an unprecedented event for a major network program. The gist is that Oprah and Eckhart discuss one chapter a week from the book. People from all over the world call in, [...]

Posted in Book & Product Review, Marketing 2.0 No Comments »