May 29, 2008It was still a McDonald’s sandwich. And the fries were waaay too salty. So I kicked myself. Sure, Mickey D’s has a lot going for them. It’s obvious they put a lot of time and money into marketing. I’ll give them that.
Posted in Branding 
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May 22, 2008Okay, I hope my fellow bloggers will forgive me for taking the shortcut here on writing an actual post. That’s what Link Love is, right? The easy way out? Anyway, here are some recent articles I think you should read, in lieu of me writing. John Mariotti at Small Business Trends plays devil’s advocate and [...]
Posted in Social Media, Marketing & Networking No Comments »
May 21, 2008When trying to figure out what marketing and public relations tactic will work for your company, the first thing to think about is positioning. According to my Marketing book, positioning refers to “the act of differentiating a brand in customers’ minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.”
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May 19, 2008If you learned about PR and marketing in the “old school,” you probably only think of pitching news to editors. If this is your only approach, you’re at the mercy of journalists who get hundreds of unwanted pitches and press releases every day.
Posted in Marketing 2.0, PR, Press Releases No Comments »
May 14, 2008Offline marketing includes leaving brochures, business cards, and catalogs at high traffic places. Newspaper ads are another great example that some people decide to use. Online marketing consists of pay-per-click ads, press releases, social networking sites, and purchasing leads. Of course there are plenty of more examples one can use, but these are just a few important ones.
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May 12, 2008I’ve always prided myself on my creative marketing solutions. I scoffed at people who owned franchises. What possible challenge could there be in taking your marketing out of a box and putting it up?
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May 7, 2008Potential clients ask me to assure them I can get results for them. What are results? Do you want a 100% increase in sales? Or just an increase in brand recognition? Know what your objectives are before interviewing a marketing or PR firm so that the firm knows what you expect of them.
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May 6, 2008Think YouTube is something teenage girls are wearing, akin to tube tops in the ’70s? Think again. It’s actually one heluva marketing tool, reaching hundreds of thousands of viewers every day with its videos. Think about your consumers. They’re not watching your commercials. They’re not looking for you in the phone book. How are you [...]
Posted in Social Media, Marketing & Networking, Video Blogs No Comments »
