June 25, 2008I’m sure you can think of several ad campaigns whose longevity surprised you: Got milk? (and all variations other companies used) Trust the Midas touch Milk: It Does a Body Good (milk must have some kind of marketing firm) Where’s the beef? My point is, these campaigns worked. And worked. And worked. You probably got [...]
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June 24, 2008by Natalie Grbic The first step in developing a successful business selling strategy is understanding how purchase decisions are made within the organization. Business buyers vary greatly from consumers; therefore, gaining knowledge in business buying behavior is very important. There are five essential aspects in the business buying behavior: 1. Buying Centers: this includes all [...]
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June 19, 2008I must confess, I’ve been somewhat of an Internet Marketing Nazi for the past few years. I mean, it’s what I DO. I show people how to get more brand exposure online. I love online marketing (it’s cheap, interactive and flexible) and have shied away from direct mail (expensive, low return, annoying). But I’m realizing [...]
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June 18, 2008by Natalie Grbic Delivering customer value is essential with any firm. It means: Elevating the customer experience Improving customer satisfaction Paying close attention to customer feedback and attitudes. A firm should constantly change itself in order to deliver more value to customers. A firm should also seek out customer insight through quality improvement initiatives. The [...]
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June 12, 2008If you pay attention to my blog, you know that I recently bought a Marble Slab Creamery in Orlando. We spend a lot of time making sure the windows are washed (and trying to instruct 16 year olds NOT to wash them with ice cream towels), the pint cups are neatly stacked, and the ice [...]
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June 11, 2008By Natalie Grbic Two key components of marketing plans are segmentation and targeting. Segmentation= dividing the market of potential customers into homogeneous subgroups. I.e: consumer’s behavior patterns attitudes demographic characteristics psychographic profile Targeting = selecting a certain market segment and directing all of your marketing efforts to that segment. When it comes to segmentation and [...]
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June 4, 2008When it comes to marketing and the internet, viral marketing is a “strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.” Viral marketing is exactly like a virus where there is a rapid duplication to explode a message or messages [...]
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