I thought for Halloween I’d throw some interesting facts about the marketing and sales on Halloween products.
Posted in Holiday Marketing 
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Entries from October 2008
Happy Halloween: Spooky Marketing Fun Facts
October 31, 2008
How to Network
October 30, 2008
I made a special video just for you! I show you how to create an elevator pitch at a social networking event.
Posted in Marketing, Video Blogs No Comments »
Co-Branding: Share Your Marketing Message (and Cost)
October 29, 2008
You have probably seen examples of cobranding without realizing it. Look in your wallet. You probably have (too many) Mastercard or Visa cards that have teamed up with your favorite airline, store, restaurant, sports team…the list is exhausting.
Posted in Branding, Marketing 2.0 No Comments »
Viral Marketing That Works: Gonzaga Athletics
October 27, 2008
I love coming across interesting marketing campaigns. While I’m not into sports, I had to give Gonzaga Athletics out of Spokane, Washington, props for their unique viral marketing campaign. What I love about it is that it’s interactive. If you’re an Eggspert fan, you know interactivity is one of the five points I use to [...]
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Internet Marketing Book Coming Soon! (It's Still in My Head)
October 24, 2008
I am happy to announce that I am starting my next book! The tentative title is Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success, and it will go into how to use internet marketing and social media tools like Facebook and Twitter to grow your business! I didn’t plan on writing another print [...]
Posted in Announcements, Marketing No Comments »
Blogs and PR: A Winning Combination
October 23, 2008
I’ve told you and I’ve told you: blogs ain’t no joke. They’re an amazing resource to get the word about your product out there. And now I’m not the only one who says so. Each year Technorati writes a State of the Blogosphere Report that tells you exactly what’s going on in the, well, blogosphere.
Posted in Blogs, PR No Comments »
Help a Reporter Out to Get Publicity for Your Biz
October 22, 2008
What I love about Marketing 2.0 is the great ideas that sprout up. Take Peter Shankman’s Help a Reporter Out. Here’s a guy who had great contacts in the media on one side, and business owners who are experts in their industry on the other. He created a system that lets the two work together.
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Do You Take Obama or McCain in Your Coffee?
October 20, 2008
So I was sleepily pumping gas at my local 7-Eleven (it’s $3.44 a gallon in Orlando if anyone cares) when I saw an interesting promotion above the gas pump. 7-Eleven is getting into political marketing with its 7-Election 2008 campaign.
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