November 28, 2008I think it’s appropriate to write this post today, the traditional beginning of Christmas shopping. Now, I’ve rarely been masochistic enough to get up at the crack of dawn to punch my way to the front of the Elmo doll line, but historically, this has been a tremendous day for shoppers looking to score great deals for the holidays.
Posted in Holiday Marketing, Marketing 
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November 26, 2008I’m officially declaring it holiday time, which means I will only check my email every 3 hours instead of every hour. Go enjoy your family and eat good things.
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November 25, 2008I got an email this morning telling me the ElfYourself campaign that had such phenomenal success last year was back this year. Yay! I had such fun playing with it and blogging about it last year, I was glad to see it return.
Posted in Advertising, Holiday Marketing No Comments »
November 24, 2008While certain social networking sites have peaked in popularity and now settled to a lower place on the totem pole, you have to admit, social networking is here to stay. The very way we do marketing has changed. And it is, in fact, all about change.
Posted in Marketing 2.0, Social Media, Marketing & Networking No Comments »
November 21, 2008I was perusing a magazine recently. I think it was Food & Wine (you know, the magazine that makes you feel inferior for not being a gourmet chef?). I glanced at the ad for this coffee maker, and had to blink twice.
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November 20, 2008A lot of the people I talk to about social media want to know how to track it. How can they measure the results? What can we project as far as sales? These are difficult questions to answer. Certainly there are ways to see how much traffic to your site comes from, for example, Twitter, but sometimes it’s hard to pinpoint exactly how well social media is helping you.
Posted in Marketing 2.0, Social Media, Marketing & Networking No Comments »
November 19, 2008When I recently attended the Loyalty Expo in Orlando, there was a presentation on marketing to millennials. I perked up. Until the speaker classified everyone from the age of 12 to 31. I am 31. And I do not identify myself as a millennial. I learned to type on a typewriter. Texting on a phone is hard from me. I digress.
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November 17, 2008It’s subtle (sometimes), but advertisers are finding new ways to get their products on television and actually have people pay attention.
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