January 30, 2009I know that a while back I kinda blasted McDonalds for their crappy food (I do stand behind that), but I’ve decided that when it comes to advertising, McDonalds is doing it right. Why the change of heart? I was on a panel of bloggers who were invited to speak with Mary Dillon, Global CMO [...]
Posted in Advertising, Marketing 2.0 
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January 28, 2009I saw my first magic show today. And not where you’d expect. I was at the American Marketing Association’s M.planet 2009 conference. They were gracious enough to invite me to come out to their Orlando conference (on their dime; thanks AMA). Not your typical conference. As we were waiting for Dennis Dunlap, CEO of AMA, [...]
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January 26, 2009My 4-year-old enjoys going to Chik-fil-A. I mean, it’s got food AND a playground? Come on. The service at the one by our house is pretty impressive. I was sitting there, admiring the cleanliness and the cow ad campaign collateral scattered throughout the restaurant. I even took a photo of the clever moving-parts clock that [...]
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January 23, 2009Chris Brogan had a post this week about Miller High Life’s 1 Second Ad. I had to chime in too. The ad campaign comes as a mockery of the companies that pay $3 million for Super Bowl ads (which I unfortunately never see because I don’t watch football). It’s ridiculous, really. I wonder what the [...]
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January 21, 2009I don’t care what some people say. I love Google. They come up with amazing tools that make incredible sense, and then refuse to charge us for them. I’ve long been a Google supporter (yes, even when my hub worked for Yahoo!). So naturally I was egg-cited when Google Ad Planner arrived. So, you’re a [...]
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January 19, 2009I love finding brands who have successfully revamped their image and brand. Recently I stayed in a Hampton Hotel & Suite in Springfield, Missouri. Now, it’s been a while since I stayed with Hampton, but my memory of them was more on par with Motel 6 than Hilton. But now Hilton is the parent company (not sure when that happened) and Hampton is downright nice.
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January 16, 2009I understand that small business owners and entrepreneurs want to do their own marketing. Budgets are tight, staffs are small. And I fully support that. In fact, that’s the goal of this blog: to provide entrepreneurs with the tools they need to do their own marketing. But let me make this caveat:
If you’re doing bad marketing, you shouldn’t do marketing at all.
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January 15, 2009My fellow Sparkplugger, Brandie Kajino, the Home Office Organizer, has invited me to speak in her teleclass, “Secrets of Effective Email Marketing” on January 23. We’ll be talking about what makes great email marketing, the best platforms to use, and I’ll even give you some secret tips, like the best time to send out emails for best open rates.
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