I’ve taken my time reading David Meerman Scott’s World Wide Rave. I love his writing. His first book, The New Rules of Marketing & PR, which I interviewed him about last year, sits next to my laptop for quick reference. I’d go so far as to call him the J. K. Rowling of the business [...]

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While on a typical day, public relations works in favor of your company, there may come a time where you need to do damage control. Let’s say you’re Britney Spears’ agent. Or the owner of a jet-flying major car manufacturer. Or the producer of pork during swine flu season. You’re going to need a little [...]

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People who know me and/or my blog know I write. A lot. About press releases. It’s hard being such a marketing and PR geek. But as much as I write about them, I realize I still haven’t told you the whole story. So today, class, I want to talk about press release distribution. There are [...]

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As a marketing professional, one of the top questions I get asked is: What will my ROI be with this plan? It’s frustrating, because some things are difficult to measure. Like my being on Twitter all day. I can’t give you an ROI because the goal is to establish myself in social media as someone [...]

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Do you give anything away on your website? You should. By offering something for free, you are building confidence in your brand and product. Think about it. At the grocery store, a nice little old lady hands out cheese spread on a cracker. Mm! That’s good. You buy a jar. At conventions, companies give away [...]

Posted in Branding, Marketing 2.0 1 Comment »

Earlier this year I decided to add public speaking to my methods of establishing myself as an expert (well, Eggspert. whatever).  If you have read even one post on my site, you know I’m really big on that. Why? Establishing yourself as an expert in your field is what separates you from everyone else. So [...]

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I’ve always been bemused by infomercials. I always wait for the drop: This pair of scissors, which can cut through even titanium, are only $19.99. But wait! if you call in the next 15 minutes, we’ll give you an extra pair of scissors absolutely free!! They’re just…well, their own species. I’d never encourage a client [...]

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I tend to not talk about Search Engine Optimization a lot. Why? I guess I felt I didn’t know enough about it to be the SEO Eggspert. But I just finished reading The Truth About Search Engine Optimization, and I realized I know more than I thought. Let me say, I’ve been meaning to get [...]

Posted in Book & Product Review, Marketing 2.0, Social Media, Marketing & Networking No Comments »