I’m a little slow to get through the stack of business magazines on my table, so forgive me for delivering this story a little late. Fortune Magazine asked 5 Detroit ad agencies to come up with an ad that would draw young professionals to Detroit. Then they invited the public to vote on them. I [...]
Entries from December 2009
Let the Public Vote on Your Ad Campaign
December 30, 2009
What to Expect for Marketing in 2010
December 28, 2009
In 2009 we’ve seen some pretty fascinating trends. Twitter is no longer a foreign word to most, and is now being used by local news stations, mom and pop stores and, well, my aunt. Mobile is just starting to kick in high gear for everyday use like it is in Europe and Asia (where they [...]
Happy Holidays!
December 25, 2009
I’ll be eating tasty treats and having fun in New Orleans next week. Have a Merry Christmas and Happy New Year!
How To Tuesday: Creating Courses to Brand Yourself
December 22, 2009
Prfessor.com gave me a free trial account in exchange for this review. I just thought you should know. You know I’m big on being an expert in whatever it is you do. In the past, I’ve talked about creating ebooks and other info products. I’ve also talked about going out into your community and teaching [...]
Yes, Virginia, You Can Measure Social Media Marketing
December 17, 2009
One of the biggest trending topics in social media marketing right now is whether and how you can measure results. There’s one camp that says it can’t be done, and that it’s no different than trying to measure how many sales you get from a billboard. Then there’s the other camp that says you can, [...]
How To Tuesday: Writing a Holiday Post
December 15, 2009
Given that we’re in the middle of the winter holidays, I thought I’d help you maximize your good holiday cheer in the form of a blog post. Why bother? Right now people are searching for holiday and Christmas related content. By providing it, you get more traffic to your blog and website. More traffic means [...]
Letting Others Define Your Niche
December 14, 2009
I’ve started working with Collective Bias, a marketing company that focuses on the shopper’s experience. It’s exciting because it enables me to work on exciting projects and cool brands. I figured as a company that uses social media to help clients, we’d be on target with what Collective Bias is doing in this space. But [...]

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