January 29, 2010I have a confession. I’m great at building strategy. This year I’m going to do this and this and this to grow my business! But after that I tend to flounder, not sure how to go about reaching those goals. This year is going to be different. I already told you how amazing Allison Maslan’s [...]
Posted in Branding 
1 Comment »
January 27, 2010This is one of the posts based on the Small Business Trends list I’ll be blogging about this year. PS Don’t forget to enter to win Allison Maslan’s book, Blast Off! For this post, I’m supposed to compare my industry to my favorite show. Hands down, that’s Ugly Betty. If you haven’t seen it, it’s [...]
Posted in Marketing 2.0 No Comments »
January 25, 2010Congrats to Faythe, who won the copy of Allison’s book! Hope you get good use out of it! January 26, 2010 This is a Sponsored Post written by me on behalf of Allison Maslan, author of “Blast Off!”. All opinions are 100% mine. I am a firm believer that people and books come into your [...]
Posted in Book & Product Review, Entrepreneurship 11 Comments »
January 13, 2010This is one of the posts based on the Small Business Trends list I’ll be blogging about this year. When you’re submersed in new and ever-changing technology, you often don’t look back to reflect on how much has changed in your industry. Today I want to look back at public relations and reflect on the [...]
Posted in PR 1 Comment »
January 12, 2010I just finished reading Jack Trout’s book, Repositioning: Marketing in an Era of Competition, Change and Crisis. As many of you will be looking to reposition your brands in 2010, I thought it apropo for today’s topic. First off, the book provides some great examples of successes and failures in repositioning that we can all [...]
Posted in Book & Product Review No Comments »
January 11, 2010I’ve taken my time on this review (oh who am I kidding? I take forever on every book review and still have about 10 books to read!), but it’s not because it wasn’t good. I met the author, Paul Chaney, at BlogWorld 2008. He knows his stuff. So I was pleased to hear he’d put [...]
Posted in Book & Product Review, Social Media, Marketing & Networking No Comments »
January 10, 2010This is a sponsored guest post written by Dmitry Pivovarov on behalf of CleverStat. Post powered by Sponzai. SEO has many delicate aspects that might be not easy to grasp. There are also many contradictory facts about SEO and website promotion. “Content is the king” some say, “Keyword density is extremely important factor” say others, [...]
Posted in Announcements, Marketing 2.0 4 Comments »
January 8, 2010As you know, I’m in the process of branding Egg. It’s a long process. But what does that really mean? It means honing in on what Egg is good at. It means saying no sometimes, even if the money’s good. It means picking a few things and getting even better at them. Hopefully you’ve enjoyed [...]
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