I love how creative people get when it comes to developing iPhone apps. A new one I’m excited about is Field Agent. Here’s how it works. Say you, as a business, have an odd task. Maybe you want to see if your retailers are actually stocking your product, or if they’re pricing it according to [...]

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I’m pleased that more and more people, including myself, have happy stories of how they got good customer service through social media. Sure, we’ve all heard about @comcastcares and how they help people through Twitter, but what about other examples? I’ve got one of my own. My mother loves her computer. She’s come a long [...]

Posted in Branding, Customer Service and Loyalty 3 Comments »

Happy Earth Day! What will you do to commit to being a more green business in the future? Here’s my list. Continue to print less. I like Google Docs for sharing and strive to not print unless I have to. Use both sides of the paper. Sometimes I’m lazy and don’t but I will do [...]

Posted in Entrepreneurship No Comments »

We’ve been hearing more and more about augmented reality lately, and we’re seeing more applications that use it.  iPhone developers are jumping on the bandwagon to make free or pay augmented reality apps. Tobi.com had a tool (that I wish I could find now) that would let you hold a piece of paper in front [...]

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Green marketing refers to any of the marketing tasks you do for eco friendly or organic products. This can include: Touting the green benefits on packaging Including a green message in advertising Writing informative articles on the company blog or article sites Participating in conferences and eco fairs Obstacles Despite some regulation by the FDA [...]

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There are all kinds of niches. You’ve got a niche as far as who your customers are, and a niche in what you sell or do. I’m realizing there is also a niche in what you are known for. I have been interviewed a few times about Facebook and written articles about how to create [...]

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Last year I was sent a copy of Eric Groves’ (Senior VP of Global Market Development at Constant Contact) book, The Constant Contact Guide to Email Marketing. I’ve just now gotten around to reading it, and I’m glad I did. The book was well-written and validated all of the email marketing practices we have at [...]

Posted in Book & Product Review, Email Marketing No Comments »

I criticize a lot of marketing and advertising efforts, I know. So it’s only fair that I compliment a company doing it right. Chiquita, the banana company with the famous blue sticker, has a totally fun website for you or the kids to play on. It’s called Eat a Chiquita. Here you can watch really [...]

Posted in Branding, Marketing 2.0, Social Media, Marketing & Networking No Comments »