If you’re like me as a business owner, you go through changes in what you focus on. I haven’t blogged as much as I’d like to lately, but I have been doing more of what I write about. I’m putting into practice what I preach. I know you all forgive me for not being as [...]

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Image by churl via Flickr Egg has been taking on more and more writing for clients. Blog posts, web copy, article writing. I’m happy to see more companies realize that writing these things is marketing. A few years ago, they saw articles or blog posts as a waste of money, and preferred to put advertising [...]

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Hello! I used Justin.tv to make this video. I like the functionality, but don’t like that the video will be deleted after 6 days. Apparently there’s the functionality to upload to YouTube that currently isn’t working but soon should be. If it comes back, expect to see more from me on Justin.tv! (and I’ll make [...]

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While more companies are knocking on Egg’s door for social media help, a surprising number of larger companies are still resistant to using social media as a marketing channel. Here are ten reasons why I think they’re slow to adopt. 1. They think in terms of ROI. I wrote a post about measuring social media [...]

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Image via Wikipedia No matter what industry you’re in, you must know who your customers are. If you’re in natural or eco industries, assuming your customers are merely “green” may cost you dearly. Within every natural product, there is a different segmentation of customers. Here are a few profiles (and this list is by no [...]

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I recently moved to San Diego, and was keen to get into the network of social media lovers and bloggers. Last night I attended a Moms’ Nite Out event where several dozen moms who blog, Tweet and run businesses got to know one another over drinks and apps (both the edible kind AND the iPhone [...]

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If you don’t have the budget to hire Egg or another marketing firm, you’d do well to bootstrap your way through marketing your business. Marketing isn’t hard, but you do have to have a basic understanding of what you’re doing. A recipe, so to speak. I’m proud to announce my partnership with Free Marketing Made [...]

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This week’s Eco Monday is a bit of a plug. My husband and I founded GiveDaddy’s Giveaway Blog last summer and have seen fantastic success with it so far. We’ve honed in on eco-friendly product giveaways, and our audience loves them. We’ve given away products like Sprig Toys, FuzziBunz Pocket Diapers, and Episencial Skin Care, [...]

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