July 29, 2010This is an excerpt from a post I wrote on Lead411. Read it here. I’m in San Diego, where they recently opened the first Microsoft Store. I haven’t been, and honestly don’t plan to go, since there’s no need to go to a store to buy software. That I already own. There’s been a lot [...]
Posted in Branding 
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July 26, 2010This is an excerpt from my post on Lead411 Blog. Click here to read the entire post. Got your attention with that title, didn’t I? I’m referring to Old Spice’s fantastic marketing campaign. Have you seen it? It involves a sexy and very confident man standing in a towel, telling men to “smell like men.” [...]
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July 23, 2010Just finished a great book by Bob Gilbreath. The Next Evolution of Marketing is one of the better marketing books I’ve read over the past few years. I stress the importance of creating value through marketing to my clients. Gilbreath would agree with me. He talks about marketing with meaning, by which he means: Inviting [...]
Posted in Book & Product Review No Comments »
July 22, 2010This post is on Lead411′s blog. Click here to read the entire post. It’s a scientific fact that apps or games that involve turning your photo into something silly will generate traffic and interest for your brand. I can prove it. I just spent ten minutes on Arby’s new app, Juniorize Me, where I turned [...]
Posted in Social Media, Marketing & Networking No Comments »
July 21, 2010So you hear the phrase “content is king” a lot. Since Egg is female run, we’re changing it to “content is QUEEN!” We just released our newest whitepaper by the same title. Please download it here. Blogs, articles, videos and FAQs are huge right now. People are hungry for information, and they trust those that [...]
Posted in Blogs, Marketing 2.0 No Comments »
July 16, 2010This is my most recent article on Mashable. Enjoy! Companies love positive feedback. They share it on Twitter, post it on their website and use it as marketing fodder. But what about when feedback is, well, less than pleasant? What can you do with a handful (or more) of irate customers? Do you ignore them? [...]
Posted in Customer Service and Loyalty No Comments »
July 15, 2010This is a sponsored post. I just thought you should know. So I was asked to review AdClickMedia. At first, I didn’t want to. After all, I blog about internet marketing, not advertising. But then I thought, some of my readers do use or want to learn about pay-per-click publisher networks. And so here we [...]
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July 9, 2010Now! Introducing 40% more Susanblogs! In addition to blogging here and on Mashable, I am also blogging about marketing and startups on Lead 411 Blog. I don’t duplicate content, so be sure to subscribe to that RSS. I write there 3 days a week (which is more than I do here sometimes!)
Posted in Announcements, Blogs No Comments »
