This is from my post on Lead411. To read the entire post click here. One of the big debates in my industry (internet marketing and social media) is how to calculate the ROI of things like Twitter, Facebook and blogs. The problem is, everyone’s talking and no one’s paying attention. Dollar for dollar, you CANNOT [...]

Posted in Social Media, Marketing & Networking No Comments »

I am officially a speaker at the Lavacon Conference, to be held in San Diego September 29 to October 2. This conference is chock full of sessions on how to use social media and content to get the most out of your marketing. There’s even a session on how to use Foursquare for your business. [...]

Posted in Announcements, PR No Comments »

This is from my post on Mashable. So you paid attention to what everyone is saying and you created a Facebook Page for your business. You’ve got your press release links, photos and videos … but no one seems to care. What are you supposed to do now? You’re on the right track, so congratulate [...]

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This is from my post on Lead411. After reading a stack of recent books on marketing, I went back to an older book for some great advice on selling. The Power of Consultative Selling, released in 1987 by Bryce Webster, has some great advice that still rings true when it comes to selling. As a [...]

Posted in Entrepreneurship No Comments »

This is from my post on Lead411. To read the entire post click here. Twitter is a marketing tool to be reckoned with. It’s boosting web traffic and sales for many businesses, from the smallest mom and pop shop to major corporations like Dell and QuickBooks. Every business uses Twitter in its own unique way, [...]

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This is from my post on Lead411′s blog. A year ago, I wrote a lot about the importance of marketing, even in the difficult financial climate we were experiencing. Times may be a bit better now, but marketing belts are still being tightened. I have no problem with spending less on marketing (in fact, all [...]

Posted in Branding, Marketing 2.0 No Comments »

This is from my post on Lead411. It surprises me how many companies aren’t using email newsletters as part of their marketing strategy. It’s super affordable and easy to set up, and can be extremely effective. If you’re not yet using email to market, here’s what you need to know to get started. Choose a [...]

Posted in Email Marketing No Comments »

This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]

Posted in PR, Press Releases No Comments »