This is from my post on Lead411. I recently read Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Hallgan and Dharmesh Shah. It’s a great book about how to get customers to come to you, rather than shoving a marketing message down their throats. The book gives great real-world examples of [...]

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A conference organizer was picking my brain yesterday about marketing to moms. It got my wheels churning. I told her there’s been a rash of incorrectly boxing all moms in a few categories. Soccer Moms. Stay at Home Moms. Working and Too Busy for the Kids and Cooking Moms. Yet marketers are still remiss in [...]

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So when I attended DellCAP a few months ago, I said I believed they were listening to what we told them. One of my contacts from the event sent us an update today, which shows that they are indeed listening and working toward change. Iwanted to share it with you. Here’s what they sent: Support [...]

Posted in Customer Service and Loyalty No Comments »

This is from my post on Lead411. If you’re business still doesn’t have a blog, you’re missing out. Blogs are a great sales tool: they prove your expertise in your field and bring in new customers from search engines, social media and links. The Why It’s getting harder to find a company that doesn’t have [...]

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This week I take a look at some older books that still offer great info and advice for business owners.

Posted in Book & Product Review, PR No Comments »

This is from my post on Lead411. I’ve blogged before about the ongoing confusion around measuring the ROI for social media marketing. I received an email today with a report from Who’s Blogging What called Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Media on Your Business. It’s a great report about [...]

Posted in Social Media, Marketing & Networking No Comments »

Tomorrow I’m headed to Asheville for my favorite blogging conference, Type A Mom Con. There, I’ll meet some amazing women bloggers (and a few men), hear great sessions on blogging and make a few contacts. I’m sponsored by Chef’s Requested, a brand I truly am an evangelist for. If you’ll be there, please follow me [...]

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Dear PR Person: I don’t by any means consider myself an expert in public relations. But the fact that you send me horrible pitches makes me realize I’ve learned a thing or two that I’d like to share with you. 1. Putting your press release in your email makes me delete it. I look for [...]

Posted in PR, Press Releases No Comments »