This is from my post on Lead411. Today’s consumers are savvy and less likely to be swayed by advertising. Word of mouth, reviews and referrals, however, are a different animal. More companies are reaching consumers through what’s called social media sponsorships. With a social media sponsorships, a business engages the assistance of a blogger or [...]

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This is from my post on Lead411. There’s been some buzz about Google’s new Priority Inbox, which lets you identify which emails are more important than others. This cute video helps explain it: As I was exploring Priority Inbox, I also discovered Multiple Inboxes, which is infinitely more useful to me. Most of my emails [...]

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There are so many tech startups right now, so Egg decided to offer a special marketing package just for them. To see what we can do, check out BlogRadio’s media kit.

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This is from my post on Lead411. The more tech tools (or should I say toys) there are on the market, the more uses I find for them in marketing situations. Here’s my insight on the must-have tools you need in your arsenal. Most are pretty affordable, so don’t make cost your excuse for not [...]

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This is a guest post from Frank Strong, the director of Public Relations at Vocus and PRWeb.  Connect on Twitter: @Vocus or @PRWeb. Despite the fuss that press releases are dead – press releases, perhaps more appropriately titled news releases, remain a steadfast and effective tool in the marketer’s tool kit.   There is one simple [...]

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This is from my post on Lead411. What better way to market your business than to get your customers talking about it? User generated content can be a great way to help your message spread virally through your brand evangelists. So, what exactly is user generated content? In a nutshell, it’s content created by someone [...]

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This is from my post on Lead411. With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy.  It’s a handy book to have on [...]

Posted in Book & Product Review, Social Media, Marketing & Networking No Comments »