A Little Social Media Campaign Can Go a Long Way

Written on May 8, 2009 by Susan Payton

A Twitter contact turned me on to this article about the Australian entity Tourism Queenland creating a social media campaign to promote a contest it held.

The winner gets to take care of a tropical island for a year. And gets paid.

Contestants created a buzz online, using social media sites and videos on YouTube. Creating a bigger following got 16 contestants out of 34,700 entries into the finals.

How great is that?

The company said that the $1.7 million spent brought in an estimated $110 million in global publicity. As you can see, social media is prevailing as a great way to reach a ton of people quickly and affordably.