Advertising That Works: Retrovision

Written on September 29, 2007 by admin

Like me, you likely can quote any number of retro commercials from the past 20 years. Do these ring a bell?

How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? (I distinctly remember trying to answer this question myself)

Where’s the beef?

Got milk?

Wouldn’t you like to be a Pepper too?

I’d like to buy the world a Coke

You’re probably feeling that warm feeling of nostalgia right now. That means those advertisers did a great job, if you’re still singing those songs 20 years later. So what does it take to create a truly classic ad campaign?

It needs to be appealing to a wide audience

If it’s a song, it should be catchy (one of those “I can’t get it out of my head” songs)

It should be simple

It should be different and unique from what’s already out there

-Susan

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