Are You a Brand Evangelist?
Written on February 20, 2009 by Susan Payton
[youtube]http://www.youtube.com/watch?v=adtXra15N88[/youtube]
Here are the brands I talk about in this video:
And some great articles about brand evangelism.
Chris Brogan talks about The Tricky Path of Brand Relationships
Dobney.com talks about brands and relationships
Jason Whitman talks about how smart USA rallies fans around its brand
So how about it? What are the brands that you love? What do you promote for free?
Brands I promote regularly on my blog and on Twitter are Stonyfield Farm yogurt, Dirty Sue, and Cover Girl Lash Exact mascara. Nothing earth shattering but brands nonetheless.
I love WordPress. I promote it, design for it, and tell people about it as often as possible. The side benefit is that this sometimes leads to business, but I would promote it anyways. Really… if you are not, you should be using WordPress. (and yes, I know this site is using WordPress).
The other product I find myself telling people about regularly is TextExpander from SmileOnMyMac.com. Actually I use several of their products, but TextExpander is one of the best utilities I use on a day to day basis. Saves time, keeps me consistent, and makes life better.
I also keep my smartphone phonebook full of local businesses that I love w/ notes of why I love them. Wall street Cantina, great nachos and margaritas. The Globe… Amazing Sweet potato french fries. The Relax Grill on Lake Eola… actually everything there is good and you can’t beat the atmosphere or friendly staff.
You can’t help but evangelize the things you love, right?
Thanks Chris and ilinap!
Chris- I’ll meet you at Wall Street Cantina. I love nachos!
Ilinap, I might have a new nickname (my husband will love it): Dirty Sue! I checked out their site and will have to buy.
Thanks for sharing.
It’s not necessarily a “brand,” but I tell everyone about Kiva.org. We even recommended that people give their gift certificates instead of gifts for our baby’s first birthday.
The iPhone should pay me. I’m just sayin’.
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