Are You Using the Right Marketing Message?
Written on March 20, 2009 by admin
As I was driving today, I imagined a comical scene. Egg Marketing billboards would dot Orlando’s I-4 corridor. We’d have marketing ads on bus benches. Ads in Yellow Pages. On plastic cups in restaurants. On baseball fields. This thought made me giggle.
I don't think so.
Clearly, those places aren’t ideal for an internet marketing firm. Not to say they’re not right for your business, but they’re not where my audience (business owners who at least appreciate online marketing) go to get their messages.
So I ask you this: what channels are you using right now to market your products? Are they all appropriate for your target audience? Could you stand to change a few methods to better reach them and to keep up with all the amazing tools that Marketing 2.0 has to offer?
[...] the WAHM’s business. It’s important to market yourself and stand out above the crowd. Are you using the right marketing message? Make sure you are using the right channels to market your products/services to your target [...]
Don’t stop only at web2.0 – also consider group verticals like associations, organizations, user groups, chamber of commerces, complementary marketing (ie, recruiters/realtors sharing leads), diversity, PTAs, etc.etc.etc.
Each of the above groups can be approached with variations of the same message.
Data points, Barbara