If you’re like me, it’s hard for you to shut down shop to go on vacation. You sneak a peek at your email now and then, or work from your hotel room. But not this time. This very moment, I’m exploring the green grasses of Ireland with my mother. But you wouldn’t know it. First, [...]

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You may already know that keyword-rich web copy helps search engines (and people) find you easily. But consider this: your web copy also helps tell the story of who your business is. Do you want to come off as professional? Off-the-wall? Appealing to teens? Mothers? Retirees? You can do all of that with your copy. [...]

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This is a guest post from Vidify. With the advent of the Internet, the corporate playing field is becoming more level, as small businesses now have access to advertising methods that were previously reserved for larger companies. Many small to medium-size enterprises (SMEs) have begun utilizing custom video production and distribution services to extend their [...]

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If you’re constantly looking for small business experts and advice like I am, you’ll be happy to know that there’s a great new resource that is completely free. As many of you know, I blog for Small Business Trends and assist with marketing for some of Small Biz Trends’ other properties. I am also the [...]

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This is a guest post by Adam Snape of PR Fire. There are numerous ways in which you can get your business’s brand noticed and boost sales; search engine optimization techniques, viral videos, content writing and social media marketing. Online PR is a great method to attract journalists to write about your company, your products [...]

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This is a guest post by Matt Puettmann of Veterans United Home Loans. The women-centered social media phenomenon known as Pinterest is becoming a growing force for marketers, but not every company or campaign can successfully tap this network. Knowing what it takes to succeed can be the difference between an amazing following and an [...]

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Over the last year or so, we’ve been deluged by infographics. Not familiar? Infographics are visual interpretations of what might otherwise be boring data. Think: top 10 cities to start a business. How dog food is made. The data is turned into tidbits of content, mingled with appealing images, and turned into a graphic. Many [...]

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I for one am still fascinated at Pinterest’s skyrocket to success. But as a service business, I’m still struggling to find ways to make it a useful marketing tool for my brand. Still, we use it for Egg clients, and it’s a lot of fun to play around with. Email marketing service Campaigner sent me [...]

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