Bloggers and Steak: A Winning Marketing Combination
Written on November 18, 2009 by Susan Payton
When I attended Type A Mom Con, I got to connect with Chef’s Requested, a company that produces really good steaks. I’d reached out to them for GiveDaddy, hoping to do a few giveaways with them. Gary Whetstone, the guy in charge of their marketing, was at the conference, which spoke tons about how his company views the importance of bloggers and social media. Score.
I got some steaks to review and we are currently doing giveaways of the product. Let that be my disclosure. I get paid in steaks. The products are excellent, and I wish they sold more variety in my area. (Still, Gary was nice enough to mail me some of their fabulous 100-calorie steaks). I didn’t used to eat red meat, but now, thanks to Chef’s Requested and a really good cook for a husband, I am a steak monster.
Just today I noticed that Chef’s Requested is holding a contest. The winner will receive $1500 to attend a blogging conference of her (yes, her.) choice. They outline the rules here on Facebook. I love this. It shows again that they know that bloggers are key in helping them build their brand. And I certainly don’t mind passing it on to you.
If you’re a blogger, enter the contest. If you are a steak monster, buy the steak.
[...] Last year, while attending Type A Mom Conference, I told you the benefit of networking, be you blogger or company. You don’t automagically get the sale right there, but you build a relationship, the way I have with Chef’s Requested. [...]