Branding Friday: Getting a Plan
Written on November 20, 2009 by admin
I know you’re thinking that 2010 is so far off, but it’s not. With the whirlwind of parties, potlucks and days off, the new year will be here before you know it. That’s why I’m working on my marketing and business plans for next year.
I have to confess: I’m a hypocrite. In the past, I have harped on having a marketing plan, but all too often I have let my own slip by and not get updated. For 2010, with all the changes and laser focus I’ve had that you’ve witnessed in my Branding Friday segment, I knew I had to get an updated plan.
First, I broke down my business into categories that make me money (or will soon):
- Consulting
- Marketing EggSchool
Then I listed those things I do that don’t directly make me money:
- Blogging
- Speaking
I took speaking off the table for now, because I would like to do it to make money, but at this point I need to focus on the things that are a bit easier. I don’t want to have too many areas to focus on or I will certainly lose focus.
Under each category, I described my plan. How will I market my consulting practice? My ecourses? I need a separate and very different plan for each. This year I will be writing more whitepapers (see Connecting Brands with Bloggers as my first one), attending the right conferences and continue to build Susan Payton as The Marketing Eggspert.
I’ll do a better job of measuring my efforts and dropping what isn’t working. I will check in quarterly and update my plan as it evolves. Will you do the same? Let’s hold one another accountable this year and make sure we stay on target.
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