I just saw on The Responsible Marketing Blog Burger King’s latest attempt at marketing.
Imagine a worldwide trek to bring salvation to the masses. Make that hamburgers. Yes, Burger King has wasted thousands of dollars custom making a BK Broiler and serving hamburgers to indigenous people around the world, who, quite frankly, were completely happy prior to tasting the American crap we call food.
But wait, it gets better. They made a documentary of their journey. They show people timidly approaching a Whopper with a fork, or eating it layer by layer.
And they’re calling it Whopper Virgins.
Oh. My. F#$Ing God.
Sorry, BK, you missed the mark on this one. I don’t even like Burger King, but I’ve been very supportive of their advertising campaigns over the past few years. So we had Subservient Chicken, The Burger King, and now Whopper Virgins? Did they fire the ad company that was working with them? Did they hire art student dropouts? Seriously, BK I could have done you far better with far less money. And I wouldn’t have exploited innocent Nepalese to do it.
I hate even writing about this campaign because I do NOT want them to consider it a success due to all the links to the website. Surely they’ll read a few of the rants out about them and revoke the ad.