I don’t know about you, but I read some fantastic small biz books in 2011. And while it’s one thing to tell my small but wonderful audience here how much I loved them, it’s another to nominate them as the best books of 2011 in the 4th annual Small Business Book Awards. Created by Small [...]
Entries Categorized as 'Advertising'
Nominate Your Favorite Biz Books in the Small Business Book Awards
January 16, 2012
Creating a Market Where There Was None
October 18, 2011
Today I read an article on Mashable about a company doing something truly innovative (it’s rarer than you’d think). The company, Solve Media, is replacing those annoying Captcha boxes with advertising. But it’s not annoying advertising. So instead of seeing this at the bottom of a form you’re filling out online: You’d see something [...]
What Egg’s Up To
September 27, 2011
Just wanted to share some of what Egg Marketing is up to right now. We assisted authors Anita Campbell and David Langton in compiling their new book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, and now we’re helping market it! The book’s got 99 examples of brands who [...]
AdClickMedia Review: If You’re Looking for Pay-Per-Click Ads, Read On
July 15, 2010
This is a sponsored post. I just thought you should know. So I was asked to review AdClickMedia. At first, I didn’t want to. After all, I blog about internet marketing, not advertising. But then I thought, some of my readers do use or want to learn about pay-per-click publisher networks. And so here we [...]
What’s New: Augmented Reality is the Gimmick That Works
April 21, 2010
We’ve been hearing more and more about augmented reality lately, and we’re seeing more applications that use it. iPhone developers are jumping on the bandwagon to make free or pay augmented reality apps. Tobi.com had a tool (that I wish I could find now) that would let you hold a piece of paper in front [...]
Wrigley’s 5React Campaign Misses the Boat
April 2, 2010
I was contacted by a PR person recently asking if I’d gotten my 5React pack in the mail. Typically I trash a pitch, but I decided to check out the website to see what it was about. After all, I love reviewing marketing done right, right? The 5React website is all about secrets and intrigues. [...]
Giving Away Pancakes: Why Free Rocks
February 24, 2010
Yesterday was National Pancake Day, according to IHOP. While I myself didn’t partake of the free hotcakes, many people did. And here’s why giving away pancakes rocks. People love free things. To the point that they’re willing to pay for them. Huh? IHOP gave away pancakes from 7 am to 10 pm, and asked that [...]
Let the Public Vote on Your Ad Campaign
December 30, 2009
I’m a little slow to get through the stack of business magazines on my table, so forgive me for delivering this story a little late. Fortune Magazine asked 5 Detroit ad agencies to come up with an ad that would draw young professionals to Detroit. Then they invited the public to vote on them. I [...]

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