People moving from the countryside into cities is nothing new but unlike past generations, we Millennials prefer to live in the very heart of the city. This preference has led to a reduction in car ownership rates and an increase in small apartment living. Small businesses serving these growing metropolitan villages can leverage local marketing to address the unique needs of this group. Here are some ideas for how to start.
Archive for the ‘Advertising’ Category
Even if you sell a fantastic product or service, people cannot buy it unless they have heard of it. This makes getting your name out to your community vital to your company’s growth and success. When you are ready to grow your business and see increased sales, try any or all of these six great ways to get your company’s name into the community.
Many people believe they can market their companies via Internet only. While the Internet is a wonderful platform, tangible marketing efforts are still incredibly effective and necessary. Let’s discuss why tangible advertising is still so effective in today’s market.
Despite rebranding itself as the hip YP.com, Yellow Pages is (hopefully) the last of a dying breed of companies who don’t understand that the sales game has changed. Five years ago, I had a horrendous experience when I purchased advertising. […]