This is a guest post by Felicia Baratz. One of the main goals of an advertisement is to get people’s attention. Ads need to do two distinct things: get people to stop what they’re doing and take in all that the ad has to offer, and convince the consumer that clicking on the ad can [...]
This is a guest post from Vidify. With the advent of the Internet, the corporate playing field is becoming more level, as small businesses now have access to advertising methods that were previously reserved for larger companies. Many small to medium-size enterprises (SMEs) have begun utilizing custom video production and distribution services to extend their [...]
I don’t know about you, but I read some fantastic small biz books in 2011. And while it’s one thing to tell my small but wonderful audience here how much I loved them, it’s another to nominate them as the best books of 2011 in the 4th annual Small Business Book Awards. Created by Small [...]
Today I read an article on Mashable about a company doing something truly innovative (it’s rarer than you’d think). The company, Solve Media, is replacing those annoying Captcha boxes with advertising. But it’s not annoying advertising. So instead of seeing this at the bottom of a form you’re filling out online: You’d see something [...]
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