Many people believe they can market their companies via Internet only. While the Internet is a wonderful platform, tangible marketing efforts are still incredibly effective and necessary. Let’s discuss why tangible advertising is still so effective in today’s market.
Archive for the ‘Advertising’ Category
Despite rebranding itself as the hip YP.com, Yellow Pages is (hopefully) the last of a dying breed of companies who don’t understand that the sales game has changed. Five years ago, I had a horrendous experience when I purchased advertising. You can read about it here. I ended up taking them to small claims court […]
This is a guest post by Felicia Baratz. One of the main goals of an advertisement is to get people’s attention. Ads need to do two distinct things: get people to stop what they’re doing and take in all that the ad has to offer, and convince the consumer that clicking on the ad can […]