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	<title>The Marketing Eggspert Blog &#187; Advertising</title>
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		<title>Nominate Your Favorite Biz Books in the Small Business Book Awards</title>
		<link>http://www.marketingeggspert.com/nominate-your-favorite-biz-books-in-the-small-business-book-awards</link>
		<comments>http://www.marketingeggspert.com/nominate-your-favorite-biz-books-in-the-small-business-book-awards#comments</comments>
		<pubDate>Mon, 16 Jan 2012 19:44:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Book & Product Review]]></category>
		<category><![CDATA[book awards]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2336</guid>
		<description><![CDATA[I don&#8217;t know about you, but I read some fantastic small biz books in 2011. And while it&#8217;s one thing to tell my small but wonderful audience here how much I loved them, it&#8217;s another to nominate them as the best books of 2011 in the 4th annual Small Business Book Awards. Created by Small [...]]]></description>
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		<title>Creating a Market Where There Was None</title>
		<link>http://www.marketingeggspert.com/creating-a-market-where-there-was-none</link>
		<comments>http://www.marketingeggspert.com/creating-a-market-where-there-was-none#comments</comments>
		<pubDate>Tue, 18 Oct 2011 15:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[captcha]]></category>
		<category><![CDATA[solve media]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/creating-a-market-where-there-was-none</guid>
		<description><![CDATA[Today I read an article on Mashable about a company doing something truly innovative (it’s rarer than you’d think). The company, Solve Media, is replacing those annoying Captcha boxes with advertising. But it’s not annoying advertising. So instead of seeing this at the bottom of a form you’re filling out online: &#160; You’d see something [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What Egg&#8217;s Up To</title>
		<link>http://www.marketingeggspert.com/what-eggs-up-to</link>
		<comments>http://www.marketingeggspert.com/what-eggs-up-to#comments</comments>
		<pubDate>Tue, 27 Sep 2011 16:38:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Book & Product Review]]></category>
		<category><![CDATA[Anita Campbell]]></category>
		<category><![CDATA[david langton]]></category>
		<category><![CDATA[visual marketing]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/what-eggs-up-to</guid>
		<description><![CDATA[Just wanted to share some of what Egg Marketing is up to right now. We assisted authors Anita Campbell and David Langton in compiling their new book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, and now we’re helping market it! The book’s got 99 examples of brands who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AdClickMedia Review: If You&#8217;re Looking for Pay-Per-Click Ads, Read On</title>
		<link>http://www.marketingeggspert.com/adclickmedia-review</link>
		<comments>http://www.marketingeggspert.com/adclickmedia-review#comments</comments>
		<pubDate>Fri, 16 Jul 2010 00:08:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=1930</guid>
		<description><![CDATA[This is a sponsored post. I just thought you should know. So I was asked to review AdClickMedia. At first, I didn&#8217;t want to. After all, I blog about internet marketing, not advertising. But then I thought, some of my readers do use or want to learn about pay-per-click publisher networks. And so here we [...]]]></description>
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		<title>What&#8217;s New: Augmented Reality is the Gimmick That Works</title>
		<link>http://www.marketingeggspert.com/whats-new-augmented-reality-is-the-gimmick-that-works</link>
		<comments>http://www.marketingeggspert.com/whats-new-augmented-reality-is-the-gimmick-that-works#comments</comments>
		<pubDate>Wed, 21 Apr 2010 15:06:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[augmented reality]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=1657</guid>
		<description><![CDATA[We&#8217;ve been hearing more and more about augmented reality lately, and we&#8217;re seeing more applications that use it.  iPhone developers are jumping on the bandwagon to make free or pay augmented reality apps. Tobi.com had a tool (that I wish I could find now) that would let you hold a piece of paper in front [...]]]></description>
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		<title>Wrigley&#8217;s 5React Campaign Misses the Boat</title>
		<link>http://www.marketingeggspert.com/wrigleys-5react-campaign-misses-the-boat</link>
		<comments>http://www.marketingeggspert.com/wrigleys-5react-campaign-misses-the-boat#comments</comments>
		<pubDate>Fri, 02 Apr 2010 23:18:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[wrigley's]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=1642</guid>
		<description><![CDATA[I was contacted by a PR person recently asking if I&#8217;d gotten my 5React pack in the mail. Typically I trash a pitch, but I decided to check out the website to see what it was about. After all, I love reviewing marketing done right, right? The 5React website is all about secrets and intrigues. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Giving Away Pancakes: Why Free Rocks</title>
		<link>http://www.marketingeggspert.com/giving-away-pancakes-why-free-rocks</link>
		<comments>http://www.marketingeggspert.com/giving-away-pancakes-why-free-rocks#comments</comments>
		<pubDate>Wed, 24 Feb 2010 13:22:08 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[marketng]]></category>
		<category><![CDATA[pancakes]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=1630</guid>
		<description><![CDATA[Yesterday was National Pancake Day, according to IHOP. While I myself didn&#8217;t partake of the free hotcakes, many people did. And here&#8217;s why giving away pancakes rocks. People  love free things. To the point that they&#8217;re willing to pay for them. Huh? IHOP gave away pancakes from 7 am to 10 pm, and asked that [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Let the Public Vote on Your Ad Campaign</title>
		<link>http://www.marketingeggspert.com/let-the-public-vote-on-your-ad-campaign</link>
		<comments>http://www.marketingeggspert.com/let-the-public-vote-on-your-ad-campaign#comments</comments>
		<pubDate>Wed, 30 Dec 2009 14:55:22 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=1585</guid>
		<description><![CDATA[I&#8217;m a little slow to get through the stack of business magazines on my table, so forgive me for delivering this story a little late. Fortune Magazine asked 5 Detroit ad agencies to come up with an ad that would draw young professionals to Detroit. Then they invited the public to vote on them. I [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Little Social Media Campaign Can Go a Long Way</title>
		<link>http://www.marketingeggspert.com/a-little-social-media-campaign-can-go-a-long-way</link>
		<comments>http://www.marketingeggspert.com/a-little-social-media-campaign-can-go-a-long-way#comments</comments>
		<pubDate>Fri, 08 May 2009 13:43:15 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=953</guid>
		<description><![CDATA[A Twitter contact turned me on to this article about the Australian entity Tourism Queenland creating a social media campaign to promote a contest it held. The winner gets to take care of a tropical island for a year. And gets paid. Contestants created a buzz online, using social media sites and videos on YouTube.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>But Wait! There&#039;s More! Infomercials Work in a Down Economy</title>
		<link>http://www.marketingeggspert.com/but-wait-theres-more-infomercials-work-in-a-down-economy</link>
		<comments>http://www.marketingeggspert.com/but-wait-theres-more-infomercials-work-in-a-down-economy#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:32:29 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[infomercial]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=891</guid>
		<description><![CDATA[I&#8217;ve always been bemused by infomercials. I always wait for the drop: This pair of scissors, which can cut through even titanium, are only $19.99. But wait! if you call in the next 15 minutes, we&#8217;ll give you an extra pair of scissors absolutely free!! They&#8217;re just&#8230;well, their own species. I&#8217;d never encourage a client [...]]]></description>
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