May 8, 2009A Twitter contact turned me on to this article about the Australian entity Tourism Queenland creating a social media campaign to promote a contest it held. The winner gets to take care of a tropical island for a year. And gets paid. Contestants created a buzz online, using social media sites and videos on YouTube. [...]
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April 17, 2009I’ve always been bemused by infomercials. I always wait for the drop: This pair of scissors, which can cut through even titanium, are only $19.99. But wait! if you call in the next 15 minutes, we’ll give you an extra pair of scissors absolutely free!! They’re just…well, their own species. I’d never encourage a client [...]
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February 27, 2009Just a quick note and linklove. I dig what Pizza Hut has been doing. They recently rebranded, focusing on an updated red hut. We all know what that symbol means. And they’re embracing social media in an awesome way. They are the largest restaurant fan page on Facebook, with 750,000 fans. And they are spending [...]
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February 25, 2009So I was watching tv late one weekend when Jeff Paul’s Shortcuts to Millions came on. Like watching the proverbial train wreck, I couldn’t look away. Two buxom lasses interviewed “millionaires” at a pool party about how much they’ve made using Jeff’s shortcuts. I give them credit. They varied the amount to make it more…ahem, [...]
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February 13, 2009I’m a big fan of TLC’s show, John and Kate Plus 8. (So much so, I just spent 10 minutes on their site since I wrote that first sentence!). But I’m not here to talk about their amazing ability to handle 8 different crises at once, or their ability to stay cool in spite of [...]
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February 11, 2009[youtube]http://www.youtube.com/watch?v=2xPvYgTvr8I[/youtube] I read an interesting article in Parade Magazine a few weeks ago about subliminal advertising. No, I’m not talking about Mr. Subliminal from Saturday Night Live. I’m talking about those subtle ways advertisers are pushing you to buy things without you realizing. Here are some examples from the article: Bigger is better…isn’t it? In [...]
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February 9, 2009It’s slow going, but the world is starting to understand the power bloggers have in terms of word of mouth marketing. This weekend I was one of several bloggers invited by SeaWorld Orlando and IZEA to visit the theme park. I wrote about the experience on my other blog, Sometimes Parenting Sucks, but wanted to [...]
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February 4, 2009Just a quick note here. I found a great page with creative ads for the environment. Some of them are a little graphic, but they succinctly illustrate their point: http://webecoist.com/2008/12/27/creative-ads-environment-humanity/
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