Boy oh boy oh boy. I really thought Burger King hit a low with the whole Virgin Whopper thing. But it turns out back in December, the company launched its own men’s fragrance…that smells like meat. Whaaaaat? According to FireMeetsDesire.com, the site for the new spray called Flame: The WHOPPER sandwich is America’s Favorite burger. [...]
Entries Categorized as 'Advertising'
Burger King, I'm Speechless. Again.
February 3, 2009
McDonalds is King of Advertising in My Book
January 30, 2009
I know that a while back I kinda blasted McDonalds for their crappy food (I do stand behind that), but I’ve decided that when it comes to advertising, McDonalds is doing it right. Why the change of heart? I was on a panel of bloggers who were invited to speak with Mary Dillon, Global CMO [...]
Near Miss by Chik-fil-A or: Why Not to Sell Out to Coca Cola
January 26, 2009
My 4-year-old enjoys going to Chik-fil-A. I mean, it’s got food AND a playground? Come on. The service at the one by our house is pretty impressive. I was sitting there, admiring the cleanliness and the cow ad campaign collateral scattered throughout the restaurant. I even took a photo of the clever moving-parts clock that [...]
I Vote for the 1-Second Ad
January 23, 2009
Chris Brogan had a post this week about Miller High Life’s 1 Second Ad. I had to chime in too. The ad campaign comes as a mockery of the companies that pay $3 million for Super Bowl ads (which I unfortunately never see because I don’t watch football). It’s ridiculous, really. I wonder what the [...]
Your Very Own (Free) Market Research Tool
January 21, 2009
I don’t care what some people say. I love Google. They come up with amazing tools that make incredible sense, and then refuse to charge us for them. I’ve long been a Google supporter (yes, even when my hub worked for Yahoo!). So naturally I was egg-cited when Google Ad Planner arrived. So, you’re a [...]
You're Fat, You're Frumpy, Now Buy My Product
January 14, 2009
Have you noticed that a lot of marketing and advertising is geared toward pointing out our flaws?
* Weight loss products
* Hair removal
* Hair growth products
* Makeup
* Exercise equipment
Jingle All the Way to the Bank
January 9, 2009
While I tend to put heavy emphasis on internet marketing, I have had to admit to myself that old school marketing is still relevant for many types of businesses. So today we’re going to talk about jingles. Those silly, stuck in your head components of tv and radio commercials.

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