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Entries Categorized as 'Advertising'

Burger King, I'm Speechless. Again.

Date February 3, 2009

Boy oh boy oh boy. I really thought Burger King hit a low with the whole Virgin Whopper thing. But it turns out back in December, the company launched its own men’s fragrance…that smells like meat. Whaaaaat? According to FireMeetsDesire.com, the site for the new spray called Flame: The WHOPPER sandwich is America’s Favorite burger. [...]

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McDonalds is King of Advertising in My Book

Date January 30, 2009

I know that a while back I kinda blasted McDonalds for their crappy food (I do stand behind that), but I’ve decided that when it comes to advertising, McDonalds is doing it right. Why the change of heart? I was on a panel of bloggers who were invited to speak with Mary Dillon, Global CMO [...]

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Near Miss by Chik-fil-A or: Why Not to Sell Out to Coca Cola

Date January 26, 2009

My 4-year-old enjoys going to Chik-fil-A. I mean, it’s got food AND a playground? Come on. The service at the one by our house is pretty impressive. I was sitting there, admiring the cleanliness and the cow ad campaign collateral scattered throughout the restaurant. I even took a photo of the clever moving-parts clock that [...]

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I Vote for the 1-Second Ad

Date January 23, 2009

Chris Brogan had a post this week about Miller High Life’s 1 Second Ad. I had to chime in too. The ad campaign comes as a mockery of the companies that pay $3 million for Super Bowl ads (which I unfortunately never see because I don’t watch football). It’s ridiculous, really. I wonder what the [...]

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Your Very Own (Free) Market Research Tool

Date January 21, 2009

I don’t care what some people say. I love Google. They come up with amazing tools that make incredible sense, and then refuse to charge us for them.  I’ve long been a Google supporter (yes, even when my hub worked for Yahoo!). So naturally I was egg-cited when Google Ad Planner arrived. So, you’re a [...]

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You're Fat, You're Frumpy, Now Buy My Product

Date January 14, 2009

Have you noticed that a lot of marketing and advertising is geared toward pointing out our flaws?

* Weight loss products
* Hair removal
* Hair growth products
* Makeup
* Exercise equipment

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Jingle All the Way to the Bank

Date January 9, 2009

While I tend to put heavy emphasis on internet marketing, I have had to admit to myself that old school marketing is still relevant for many types of businesses. So today we’re going to talk about jingles. Those silly, stuck in your head components of tv and radio commercials.

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US Postal Service Gets A+ for Direct Mail Campaign

Date December 16, 2008

[youtube]http://www.youtube.com/watch?v=tcfvpxE9DLc[/youtube] Here is my original post about the shirt.

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