April 10, 2012This is a guest post from Gregory Pleshaw, a writer for hire. Everyone says that websites need blogs, but having fresh content on your blog is about a lot more than just satisfying an SEO algorithm. Blogs can be a way for you to network the community you live and work in, and to talk [...]
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April 4, 2012This is a guest post by Nadia Jones, who blogs at OnlineCollege.org. Guest posting makes up a critical part of the blogosphere. It’s web marketing at its best: guest posts connect bloggers with one another, and they’re an indispensible tool for new web writers who want to make a splash in the business. Heck, I’m [...]
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December 6, 2011This is from my post on GrowthUniversity. If you’re going to take the time to write a blog post, I assume you’d like as many people to read it as possible. Am I right? Of course I am. Then taking just a few extra minutes per post can net you more traffic with minimal effort. [...]
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October 31, 2011Thursday I’m headed to LA (despite vehemently swearing against the agonizing commute from San Diego to LA) for BlogWorld. If you’re not familiar, BlogWorld & New Media Expo is the largest blogging conference in, possibly the world. I haven’t been since 2008 when Epson sponsored me and the other Sparkplugging bloggers to attend. Fortunately, we’re [...]
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September 19, 2011If your business is blogging and you haven’t attended a BlogWorld & New Media Expo, you’re missing out. (I was inspired by it years ago). The conference is huge, and chock full of amazing seminars led by talented bloggers and social media gurus. I guarantee you’ll walk away with a ton of knowledge you can [...]
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July 11, 2011Now that I’ve shifted away from PR in my work and toward content production, I’m as happy as a pig in slop, as we Southerners say. I truly love writing articles and blog posts every day. And when I talk to business owners, content marketing is the first thing I recommend. Here’s why: It turns [...]
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June 13, 2011You’ve probably noticed, I used photos on all my blog posts. I like finding one that expresses the essence of what I’m writing. Sometimes it’s more abstract than direct, so I hope I get my point across. Photos on your website or blog can: Make it more visually appealing Draw more readers in Make your [...]
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April 5, 2011Blogger outreach is something my marketing firm is passionate about. After all, bloggers are the voice for many brands (for better or worse) these days. With a positive brand review, your brand can receive a nice boost in Web traffic and sales. Until now, my company has been manually visiting blogs and logging contact info [...]
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