Archive for the ‘Blogs’ Category

Taking Your Business Blog to the Next Level

Now that you’ve started your business blog, it’s time for some advanced tactics to attract more readers, beef up your content, and become known as an expert in your industry.

How to Make Guest Writing Work for You

Let me start this post by saying I know there’s a lot of controversy when it comes to guest writing these days, at least as it pertains to SEO (search engine optimization).

My New Favorite Design Tool: Canva

I should quantify the title of this post: my only favorite design tool. Because I’m not a designer, and I tend to stay away from things that involve stressful activities, like editing in Photoshop. I try to leave that stuff to the experts, but I have to say, with this new tool, Canva, it’s incredibly easy to build designs like this:

It’s Time To Shift Our Thinking About Guest Blogging

In case you’re not as tapped into the SEO world as us marketing professionals, you might have missed the firestorm that Google’s head of Webspam team, Matt Cutts, started a few weeks ago. He wrote a post about Google’s stance on guest blog posts, which many misinterpreted to mean that we should all give up on writing them. Before his words get twisted yet again, let me quote him from his post: