Archive for the ‘Blogs’ Category

How to Make Guest Writing Work for You

Let me start this post by saying I know there’s a lot of controversy when it comes to guest writing these days, at least as it pertains to SEO (search engine optimization).

My New Favorite Design Tool: Canva

I should quantify the title of this post: my only favorite design tool. Because I’m not a designer, and I tend to stay away from things that involve stressful activities, like editing in Photoshop. I try to leave that stuff to the experts, but I have to say, with this new tool, Canva, it’s incredibly easy to build designs like this:

It’s Time To Shift Our Thinking About Guest Blogging

In case you’re not as tapped into the SEO world as us marketing professionals, you might have missed the firestorm that Google’s head of Webspam team, Matt Cutts, started a few weeks ago. He wrote a post about Google’s stance on guest blog posts, which many misinterpreted to mean that we should all give up on writing them. Before his words get twisted yet again, let me quote him from his post:

Find New Customers by Guest Blogging

I was recently talking to a client that offers virtual legal services. She’s established a niche for herself, but her industry is so new, she has trouble finding clients.

I told her that her challenge was educating the marketplace. Sure, she offers legal services at a fraction of what the big boys charge, but if her audience doesn’t know that her company exists, she doesn’t stand to take some of that market share.