In case you’re not as tapped into the SEO world as us marketing professionals, you might have missed the firestorm that Google’s head of Webspam team, Matt Cutts, started a few weeks ago. He wrote a post about Google’s stance on guest blog posts, which many misinterpreted to mean that we should all give up on writing them. Before his words get twisted yet again, let me quote him from his post:
Archive for the ‘Blogs’ Category
I was recently talking to a client that offers virtual legal services. She’s established a niche for herself, but her industry is so new, she has trouble finding clients.
I told her that her challenge was educating the marketplace. Sure, she offers legal services at a fraction of what the big boys charge, but if her audience doesn’t know that her company exists, she doesn’t stand to take some of that market share.
Once upon a time, blogging platforms like WordPress were only used for blogging. Now, WordPress is commonly implemented for easy, user-friendly website design. But these days, WordPress isn’t the only game out there.
I’ve written before about the benefits of guest blogging for other blogs that target your industry. It can be a powerful tool if you target decently popular sites that your audience visits frequently. You provide useful content, and they can click that link to your site in your author bio.