September 27, 2010This is from my post on Lead411. If you’re business still doesn’t have a blog, you’re missing out. Blogs are a great sales tool: they prove your expertise in your field and bring in new customers from search engines, social media and links. The Why It’s getting harder to find a company that doesn’t have [...]
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July 21, 2010So you hear the phrase “content is king” a lot. Since Egg is female run, we’re changing it to “content is QUEEN!” We just released our newest whitepaper by the same title. Please download it here. Blogs, articles, videos and FAQs are huge right now. People are hungry for information, and they trust those that [...]
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July 9, 2010Now! Introducing 40% more Susanblogs! In addition to blogging here and on Mashable, I am also blogging about marketing and startups on Lead 411 Blog. I don’t duplicate content, so be sure to subscribe to that RSS. I write there 3 days a week (which is more than I do here sometimes!)
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June 15, 2010My pal, Jyl, over at Mom It Forward, is putting on an amazing conference at the end of June. It’s called EVO: Evolution of Women in Social Media. I wish I could go, but it won’t fit in my schedule. If you can go, you should. Here’s more about it, and at the end of [...]
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May 21, 2010Image by churl via Flickr Egg has been taking on more and more writing for clients. Blog posts, web copy, article writing. I’m happy to see more companies realize that writing these things is marketing. A few years ago, they saw articles or blog posts as a waste of money, and preferred to put advertising [...]
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May 14, 2010Hello! I used Justin.tv to make this video. I like the functionality, but don’t like that the video will be deleted after 6 days. Apparently there’s the functionality to upload to YouTube that currently isn’t working but soon should be. If it comes back, expect to see more from me on Justin.tv! (and I’ll make [...]
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April 8, 2010Last year, while attending Type A Mom Conference, I told you the benefit of networking, be you blogger or company. You don’t automagically get the sale right there, but you build a relationship, the way I have with Chef’s Requested. This conference isn’t just for bloggers. If you’re a company, let me give you some [...]
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March 26, 2010I’ve been kinda lax in blogging lately, and I apologize if I’ve disappointed any of you loyal readers. The truth is, I’ve been in the process (mentally, at least) of moving my blog from Sparkplugging to its own new site (here). Leaving Sparkplugging was a hard decision. It’s been my blog’s home for two years, [...]
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