This is from my post on Lead411. With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy.  It’s a handy book to have on [...]

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When I picked up my copy of Twitterville by Shel Israel, I expected it to be “just another social media book.” There are a lot of books out there that tell you the hows and whys of social media. It’s not to say those books aren’t useful, but they’re really not for me, a marketing [...]

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Just finished a great book by Bob Gilbreath. The Next Evolution of Marketing is one of the better marketing books I’ve read over the past few years. I stress the importance of creating value through marketing to my clients. Gilbreath would agree with me. He talks about marketing with meaning, by which he means: Inviting [...]

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