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Entries Categorized as 'Book & Product Review'

Nominate Your Favorite Biz Books in the Small Business Book Awards

Date January 16, 2012

I don’t know about you, but I read some fantastic small biz books in 2011. And while it’s one thing to tell my small but wonderful audience here how much I loved them, it’s another to nominate them as the best books of 2011 in the 4th annual Small Business Book Awards. Created by Small [...]

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Book Review: “The Effortless Yes” by Julie Steelman

Date December 15, 2011

This is from my post on GrowthUniversity. I love reading books by people who are smarter than me in their area of expertise. I could definitely stand to learn a thing or two from author Julie Steelman, who wrote The Effortless Yes. This book breaks down the selling process, and rather than focus on how [...]

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What Egg’s Up To

Date September 27, 2011

Just wanted to share some of what Egg Marketing is up to right now. We assisted authors Anita Campbell and David Langton in compiling their new book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, and now we’re helping market it! The book’s got 99 examples of brands who [...]

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Book Review: The Effortless Yes

Date September 20, 2011

Just finished reading Julie Steelman’s The Effortless Yes. It’s a great book focused on identifying your customer as a specific type of buyer, and you as a certain type of seller. By understanding more about the decision making process, as well as different sales strategies, Steelman helps readers close more deals and feel better about [...]

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Why Businesses Exhibit at BlogHer (and Maybe You Should Too)

Date August 10, 2011

I’m just back from BlogHer 2011, here in my city of San Diego. Had a great time with some really smart female bloggers. But the draw for many of us was the schwag. If you’re not familiar with the technical term schwag, it refers to all manner of freebies that exhibitors give attendees at a [...]

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Free Ebook by David Meerman Scott

Date August 8, 2011

Yet another great Hubspot freebie, this one by one of my favorite authors, David Meerman Scott. Get the Ultimate How-To Marketing Guide now.

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Book Review: 6 Steps to Creating Profit

Date June 3, 2011

I think right now more than ever, we business owners are worried about making enough profit to survive. So Patricia Sigmon’s book, Six Steps to Creating Profit, comes at a good time. In the book, she addresses two main categories: Ways to increase profits Ways to decrease expenses Either way you look at it, you’re [...]

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Calculating the Entrepreneur Equation

Date May 30, 2011

My new favorite book is Carol Roth’s The Entrepreneur Equation. You all know I’m picky as hell about business books, just because I read so many. I’m tired of the ones that promise you can get rich with social media or sales or whatever, so this was just up my alley. Why? Because Roth does [...]

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