As many of you know, I’ve written several books. The one I’ve renewed interest in marketing this year is DIY Press Releases: How to Become Your Own PR Consultant. I haven’t sold millions of copies yet, but I thought I’d share some of the strategies I’ve been working on. 1. Make Sure Your Amazon Description is Filled […]
Archive for the ‘Book & Product Review’ Category
This is from my post on CorpNet. Don’t (yet) consider yourself an entrepreneur? If you’ve got a great idea that’s been rattling around in your head, making it a reality could turn you into one. In From Idea to Success by Gregg Fairbrothers and Tessa Winter, the authors take you from a concept scribbled on a napkin […]
It’s time once again for the Small Business Book Awards! Every year, Small Business Trends invites the public, authors, and PR firms to submit books published in the last year for the awards. After that, voting begins (March 4 this year). If you’re an author, nominate your own business book. If you’re like me and you read a lot of business books, nominate the ones that have helped you the most.
When I started Egg, it felt like I’d be in the startup stage forever. It took months — if not years — to figure out my core offering, who I wanted to work with, and how to manage the day-to-day. But then it got easier, and I started coasting. I’d say now I’m looking for […]