January 16, 2012I don’t know about you, but I read some fantastic small biz books in 2011. And while it’s one thing to tell my small but wonderful audience here how much I loved them, it’s another to nominate them as the best books of 2011 in the 4th annual Small Business Book Awards. Created by Small [...]
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December 15, 2011This is from my post on GrowthUniversity. I love reading books by people who are smarter than me in their area of expertise. I could definitely stand to learn a thing or two from author Julie Steelman, who wrote The Effortless Yes. This book breaks down the selling process, and rather than focus on how [...]
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September 27, 2011Just wanted to share some of what Egg Marketing is up to right now. We assisted authors Anita Campbell and David Langton in compiling their new book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, and now we’re helping market it! The book’s got 99 examples of brands who [...]
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September 20, 2011Just finished reading Julie Steelman’s The Effortless Yes. It’s a great book focused on identifying your customer as a specific type of buyer, and you as a certain type of seller. By understanding more about the decision making process, as well as different sales strategies, Steelman helps readers close more deals and feel better about [...]
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August 10, 2011I’m just back from BlogHer 2011, here in my city of San Diego. Had a great time with some really smart female bloggers. But the draw for many of us was the schwag. If you’re not familiar with the technical term schwag, it refers to all manner of freebies that exhibitors give attendees at a [...]
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August 8, 2011Yet another great Hubspot freebie, this one by one of my favorite authors, David Meerman Scott. Get the Ultimate How-To Marketing Guide now.
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June 3, 2011I think right now more than ever, we business owners are worried about making enough profit to survive. So Patricia Sigmon’s book, Six Steps to Creating Profit, comes at a good time. In the book, she addresses two main categories: Ways to increase profits Ways to decrease expenses Either way you look at it, you’re [...]
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May 30, 2011My new favorite book is Carol Roth’s The Entrepreneur Equation. You all know I’m picky as hell about business books, just because I read so many. I’m tired of the ones that promise you can get rich with social media or sales or whatever, so this was just up my alley. Why? Because Roth does [...]
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