When I think about all the business books I’ve read, I realize how much I’ve learned. David Meerman Scott opened my eyes to content marketing long before it became a buzzword with his bestseller The New Rules of Marketing & PR. Susan Friedman taught me that it’s better to be a big fish in a tiny […]
Archive for the ‘Book & Product Review’ Category
It’s once again time to nominate the best business books you’ve read that were published last year in the 2014 Small Business Book Awards. I’m fortunate to have this be my third year to be involved (I manage social media for the awards under @BizBookAwards), and every year, I’m excited to see which books make the list.
For software companies, content marketing tends to be very low on the list of priorities, behind the next software update, behind hiring another programmer, and behind sifting through those 204 emails in your inbox. I get it. But there’s no excuse for you not having a business blog set up.
As many of you know, I’ve written several books. The one I’ve renewed interest in marketing this year is DIY Press Releases: How to Become Your Own PR Consultant. I haven’t sold millions of copies yet, but I thought I’d share some of the strategies I’ve been working on. 1. Make Sure Your Amazon Description is Filled […]