October 11, 2010This is from my post on Lead411. like learning about how emotions tie in to marketing and advertising. It’s interesting stuff. So I was eager to read Dan Hill’s book, About Face: The Secrets of Emotionally Effective Advertising. In it, the author talks about how voice and facial expressions can have vastly different results when it [...]
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September 30, 2010This is from my post on Lead411. I recently read Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Hallgan and Dharmesh Shah. It’s a great book about how to get customers to come to you, rather than shoving a marketing message down their throats. The book gives great real-world examples of [...]
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September 24, 2010This week I take a look at some older books that still offer great info and advice for business owners.
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September 2, 2010This is from my post on Lead411. With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy. It’s a handy book to have on [...]
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August 6, 2010When I picked up my copy of Twitterville by Shel Israel, I expected it to be “just another social media book.” There are a lot of books out there that tell you the hows and whys of social media. It’s not to say those books aren’t useful, but they’re really not for me, a marketing [...]
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July 23, 2010Just finished a great book by Bob Gilbreath. The Next Evolution of Marketing is one of the better marketing books I’ve read over the past few years. I stress the importance of creating value through marketing to my clients. Gilbreath would agree with me. He talks about marketing with meaning, by which he means: Inviting [...]
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April 14, 2010Last year I was sent a copy of Eric Groves’ (Senior VP of Global Market Development at Constant Contact) book, The Constant Contact Guide to Email Marketing. I’ve just now gotten around to reading it, and I’m glad I did. The book was well-written and validated all of the email marketing practices we have at [...]
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January 25, 2010Congrats to Faythe, who won the copy of Allison’s book! Hope you get good use out of it! January 26, 2010 This is a Sponsored Post written by me on behalf of Allison Maslan, author of “Blast Off!”. All opinions are 100% mine. I am a firm believer that people and books come into your [...]
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