You know that parable about the cobbler’s children having no shoes? Or practice what you preach? Whatever the lesson, I’m finally learning it. I’ve been telling you readers to find a niche for years, and yet I’ve been slow to find my own with Egg.
Archive for the ‘Branding’ Category
I’m reading a great copywriting book from Copyhackers, and thought I’d share what I’m learning. A lot of businesses who write their own copy focus on product features. Some examples are: Our product is 25% bigger than Product X! We’re the leader in the industry Now with more options to choose from The thing is, customers don’t […]
Once again, Egg is celebrating! This year marks 7 years that we’ve been helping small businesses get more customers through content, email, social media and press releases. I look back and realize how little I knew when I started Egg in 2006. Today…well, I still have a lot to learn, but I’ve grown tremendously along […]
Once upon a time, I knew designers. Cheap designers. Decent designers. But since Egg doesn’t do many projects that require design services these days, I don’t have a network of people to turn to when the rare instance of needing a logo designed comes up. So when I decided to get a logo for this […]