Giving out promotional items is an excellent way to remind people what your company does and how to get in touch with you when they need the products or services your provide. But while pens, coffee mugs and calendars play a valuable role, why not supplement those tangible freebies with your own expertise and information clients can use in the form of white papers, reports and even webinars?
Archive for the ‘Branding’ Category
Up-and-coming entrepreneurs often ask the question, “What is the secret to running a successful business?” Most experienced business owners would agree that good marketing is the key to success–even though it’s not really a big secret at all. Common sense will tell you that knowing your customers and advertising in ways to make them feel that they can’t live without your product or service is how things should be done. It’s up to you to come up with that fresh marketing idea that’s going to launch your company into stardom. Learn from the pros by taking pointers from the following wildly successful ad campaigns.
You know that parable about the cobbler’s children having no shoes? Or practice what you preach? Whatever the lesson, I’m finally learning it. I’ve been telling you readers to find a niche for years, and yet I’ve been slow to find my own with Egg.