Archive for the ‘Branding’ Category

Zach Braff is a Crowdfunding Genius

Less than a month ago, Zach Braff, best known for his role on the sitcom “Scrubs,” as well as his film “Garden State,” turned to Kickstarter to ask for help funding his next film project. Curious, I visited the site. Twenty minutes later, I became a backer (at the $50 level; I’m no professional financial investor!) [...]

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Why Your Small Business Should Consider Content Curation

Content curation–collecting information on the web and sharing the best with your network–is fantastic way to establish brand recognition and generate buzz without the time or financial investment that traditional content creation demands.

This concept isn’t anything new when you think about it. For example, radio stations pick out what songs they will play and when they will play them throughout the day. They didn’t create the music of course, but they did share it with their listeners anyway. Of course curation isn’t limited to music and art. Here we will discuss a little more about what digital content curation really is, what it can achieve, and how you can use it on your blog or company website.

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What Will You Do Differently to Grow Your Business in 2013?

This is my post from Bizlaunch. At the start of a new year, we feel like we’ve got a blank page to make things better, whether that’s in our personal lives or professional. We’ve cleaned the slate from last year, and are ready to take on something new. But as a small business owner, it’s [...]

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How to Stand Out in a Sea of Competition

This is from my post on Corpnet. When you think about how many competitors your business has, you might feel daunted. But, as my husband always says: having competition means your idea is validated. There’s a market for what you’re trying to sell. The key is knowing how you’re different from the competition and using [...]

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