This is an excerpt from a post I wrote on Lead411. Read it here. I’m in San Diego, where they recently opened the first Microsoft Store. I haven’t been, and honestly don’t plan to go, since there’s no need to go to a store to buy software. That I already own. There’s been a lot [...]

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This is an excerpt from my post on Lead411 Blog. Click here to read the entire post. Got your attention with that title,  didn’t I? I’m referring to Old Spice’s fantastic marketing campaign. Have you seen it? It involves a sexy and very confident man standing in a towel, telling men to “smell like men.” [...]

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I’m pleased that more and more people, including myself, have happy stories of how they got good customer service through social media. Sure, we’ve all heard about @comcastcares and how they help people through Twitter, but what about other examples? I’ve got one of my own. My mother loves her computer. She’s come a long [...]

Posted in Branding, Customer Service and Loyalty 2 Comments »