Over the last year or so, we’ve been deluged by infographics. Not familiar? Infographics are visual interpretations of what might otherwise be boring data. Think: top 10 cities to start a business. How dog food is made. The data is turned into tidbits of content, mingled with appealing images, and turned into a graphic. Many [...]

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This is a guest post by Brian Patterson of Exhibit Edge. When it comes to your business, you always evaluate the ROI, the new clientele, the industry influence, and the obvious outward benefits of any new marketing campaign.  A savvy business owner appreciates a good marketing investment and understands the scope, impact, and potential of [...]

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This is a guest post from Scott Hersh of Business Cash Advance. Clearly define the advantage of your business in a zesty way. For a minute, I want you to just put aside all of your preconceived notions about business slogans.  Not because your preconceived notions aren’t true, they probably are true for one niche [...]

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This is from my post on Growth University. Marketing. Sales. Promotions. Public Relations. Advertising. Branding. Aren’t they all one thing? Not actually. Consider all of these a side of a hexahedron (a six-sided 3D shape; I looked it up!). They’re all related, but play together differently. Let’s cover branding today. What Exactly is Branding? While there are [...]

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This is from my post on Small Business Trends. When I heard Marcus Sheridan speak at BlogWorld, one thing that stood out was his statement, “Businesses are afraid to talk about pricing.” I realized he was completely right. Think about the last time you went to a website for a product or service that you [...]

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You may have noticed in past posts, I’ve been pretty supportive of Constant Contact. I’ve been a Business Partner for about five years, which meant I used the service for free. Now that I’m not bringing in new customers to CC, they cut off my free account. I thought about it. I could continue to [...]

Posted in Branding, Email Marketing 4 Comments »

I ranted a few weeks ago about companies that want to pay writers $5 a blog post. In a perfect world, this would change. But I know it never will. A former client reached out to me about some copywriting. I’ve raised my rates (significantly) since the last time we worked together, and he was [...]

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This post is from Growth University. Trust is possibly the single thing that will keep a customer coming back. It’s likely more important in many B2B transactions than in B2C, simply because many business services and products involve a longer client relationship. So how can you continually instill trust with your customers as a B2B [...]

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