Archive for the ‘Branding’ Category

Why A Good Business Reputation Is Essential To Good Marketing

When it comes to selling your brand (or yourself) one’s reputation is absolutely essential. When companies (or their leaders) forfeit their goodwill, they turn people away who would have otherwise been responsive to their efforts.


Death by PowerPoint: the Advantages of Interactive Presentations

We’ve all been there at some point in our lives. Feeling every ounce of energy slowly being sucked out by listening to somebody drone along to a PowerPoint presentation.

“How many slides are there?”

“Twenty. Wait, let me squint. Oh no there are forty.”


The Evolution of Logos

It’s always fascinating to me to see logos evolve over time. Here’s a great infographic from GraphicDesignDegreeHub outlining how some of the most iconic logos we know have changed. Also don’t miss the hilarious logo fails at the bottom!


Five Digital Freebies That Will Help Attract Customers

Giving out promotional items is an excellent way to remind people what your company does and how to get in touch with you when they need the products or services your provide. But while pens, coffee mugs and calendars play a valuable role, why not supplement those tangible freebies with your own expertise and information clients can use in the form of white papers, reports and even webinars?