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Archive for the ‘Branding’ Category

3 Social Media Tools for Pre-Trade Show Marketing

Preparing to attend a trade show can involve a lot of hands-on preparation. Between designing a trade show exhibit, assembling a team and choosing a giveaway item, taking the time to actively promote your brand’s attendance at the event can easily go overlooked. However, with the rising popularity of social media, getting word out to your followers doesn’t have to be difficult or complicated. Take note of a few essential tips and tricks of the digital marketing trade and you can get a head start on attracting foot traffic to your exhibit.

Small Business Influencer Wants Your Marketing Campaigns and Growth Stories

Now that the 2014 Small Business Influencer Awards are underway, we’re looking for more submissions in all categories, but particularly in our two newest:

Marketing Campaign
Growth Story

Nominations for the 4th Annual Small Business Influencer Awards are Open!

It’s time, once again folks, to start thinking about those leaders and experts in the small business community who have guided you to success with your own company.

Yes, it’s the 4th annual Small Business Influencer Awards, and nominations are currently being accepted.

How to Build the Best Trade Show or Convention Booth of All Time

There are the obvious conventions: San Diego Comic Con, Dragon Con, and Gen Con. Even outside of the geek and pop culture world there are conventions happening. Portland’s Word Stock will happen in the fall. The American Library Association always has a huge event. Even when the summer is over, the conventions will still happen—they’ll just be a little more spread out…