This is a guest post from Scott Hersh of Business Cash Advance. Clearly define the advantage of your business in a zesty way. For a minute, I want you to just put aside all of your preconceived notions about business slogans.  Not because your preconceived notions aren’t true, they probably are true for one niche [...]

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This is from my post on Growth University. Marketing. Sales. Promotions. Public Relations. Advertising. Branding. Aren’t they all one thing? Not actually. Consider all of these a side of a hexahedron (a six-sided 3D shape; I looked it up!). They’re all related, but play together differently. Let’s cover branding today. What Exactly is Branding? While there are [...]

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This is from my post on Small Business Trends. When I heard Marcus Sheridan speak at BlogWorld, one thing that stood out was his statement, “Businesses are afraid to talk about pricing.” I realized he was completely right. Think about the last time you went to a website for a product or service that you [...]

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You may have noticed in past posts, I’ve been pretty supportive of Constant Contact. I’ve been a Business Partner for about five years, which meant I used the service for free. Now that I’m not bringing in new customers to CC, they cut off my free account. I thought about it. I could continue to [...]

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I ranted a few weeks ago about companies that want to pay writers $5 a blog post. In a perfect world, this would change. But I know it never will. A former client reached out to me about some copywriting. I’ve raised my rates (significantly) since the last time we worked together, and he was [...]

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This post is from Growth University. Trust is possibly the single thing that will keep a customer coming back. It’s likely more important in many B2B transactions than in B2C, simply because many business services and products involve a longer client relationship. So how can you continually instill trust with your customers as a B2B [...]

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Loyal readers know I blog about branding a lot. So when Mary Ellen Dugan of Dell started talking about the company’s “The Power to Do More” campaign, I perked up. Here’s why. Rather than focus on what awesome products Dell wants to sell you, this campaign instead focuses on what its products can help you [...]

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This is from Lead411. A few weeks ago, I reviewed the book Brains on Fire. I promised to churn out the rest of the topics the book got me thinking about, and here’s one. Do you know who is passionate about your brand? It’s neat to say “Thanks for shopping with us” on Facebook or [...]

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