Archive for the ‘Branding’ Category

How to Build the Best Trade Show or Convention Booth of All Time

There are the obvious conventions: San Diego Comic Con, Dragon Con, and Gen Con. Even outside of the geek and pop culture world there are conventions happening. Portland’s Word Stock will happen in the fall. The American Library Association always has a huge event. Even when the summer is over, the conventions will still happen—they’ll just be a little more spread out…

Is Your Online Reputation Spiraling Out of Control? Reclaim It!

According to Harris Interactive, 78% of consumers look up information online before deciding which company to buy from. This is great if you have a strong web presence, but there is just one major problem – The Internet puts everyone (and I mean, everyone) in control of your reputation.

5 Powerful Brand Journalism Strategies You’ll Want to Steal

The Internet is a powerful place. People, brands, and businesses can get obliterated in a matter of seconds by a handful of unhappy people. When it comes to your brand’s reputation online, it’s time to take matters into your own hands and control the story people tell about your company.

How to Succeed (Fast) on Kickstarter

I’m becoming more and more of a fan of crowdfunding site Kickstarter. To date, I’ve contributed to:

a natural line of body products
Zach Braff’s Wish I Was Here movie
a local music festival
Reading Rainbow