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	<title>The Marketing Eggspert Blog &#187; Branding</title>
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		<title>Business Slogan Secrets</title>
		<link>http://www.marketingeggspert.com/business-slogan-secrets</link>
		<comments>http://www.marketingeggspert.com/business-slogan-secrets#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[slogan]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2334</guid>
		<description><![CDATA[This is a guest post from Scott Hersh of Business Cash Advance. Clearly define the advantage of your business in a zesty way. For a minute, I want you to just put aside all of your preconceived notions about business slogans.  Not because your preconceived notions aren’t true, they probably are true for one niche [...]]]></description>
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		<title>Branding 101</title>
		<link>http://www.marketingeggspert.com/branding-101</link>
		<comments>http://www.marketingeggspert.com/branding-101#comments</comments>
		<pubDate>Thu, 22 Dec 2011 16:01:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2325</guid>
		<description><![CDATA[This is from my post on Growth University. Marketing. Sales. Promotions. Public Relations. Advertising. Branding. Aren’t they all one thing? Not actually. Consider all of these a side of a hexahedron (a six-sided 3D shape; I looked it up!). They’re all related, but play together differently. Let’s cover branding today. What Exactly is Branding? While there are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why We Are Afraid to Talk Pricing</title>
		<link>http://www.marketingeggspert.com/why-we-are-afraid-to-talk-pricing</link>
		<comments>http://www.marketingeggspert.com/why-we-are-afraid-to-talk-pricing#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:42:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/why-we-are-afraid-to-talk-pricing</guid>
		<description><![CDATA[This is from my post on Small Business Trends. When I heard Marcus Sheridan speak at BlogWorld, one thing that stood out was his statement, “Businesses are afraid to talk about pricing.” I realized he was completely right. Think about the last time you went to a website for a product or service that you [...]]]></description>
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		<title>Why I Switched from Constant Contact to MailChimp</title>
		<link>http://www.marketingeggspert.com/why-i-switched-from-constant-contact-to-mailchimp</link>
		<comments>http://www.marketingeggspert.com/why-i-switched-from-constant-contact-to-mailchimp#comments</comments>
		<pubDate>Wed, 30 Nov 2011 17:03:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[brand loyalty]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2314</guid>
		<description><![CDATA[You may have noticed in past posts, I&#8217;ve been pretty supportive of Constant Contact. I&#8217;ve been a Business Partner for about five years, which meant I used the service for free. Now that I&#8217;m not bringing in new customers to CC, they cut off my free account. I thought about it. I could continue to [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Do You Value Your Brand&#8217;s Worth?</title>
		<link>http://www.marketingeggspert.com/do-you-value-your-brands-worth</link>
		<comments>http://www.marketingeggspert.com/do-you-value-your-brands-worth#comments</comments>
		<pubDate>Thu, 13 Oct 2011 15:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/do-you-value-your-brands-worth</guid>
		<description><![CDATA[I ranted a few weeks ago about companies that want to pay writers $5 a blog post. In a perfect world, this would change. But I know it never will. A former client reached out to me about some copywriting. I’ve raised my rates (significantly) since the last time we worked together, and he was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building Trust With Your B2B Customers</title>
		<link>http://www.marketingeggspert.com/building-trust-with-your-b2b-customers</link>
		<comments>http://www.marketingeggspert.com/building-trust-with-your-b2b-customers#comments</comments>
		<pubDate>Fri, 23 Sep 2011 16:33:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Service and Loyalty]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[trust marketing]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/building-trust-with-your-b2b-customers</guid>
		<description><![CDATA[This post is from Growth University. Trust is possibly the single thing that will keep a customer coming back. It’s likely more important in many B2B transactions than in B2C, simply because many business services and products involve a longer client relationship. So how can you continually instill trust with your customers as a B2B [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding Focused on the Consumer, Not the Product</title>
		<link>http://www.marketingeggspert.com/branding-focused-on-the-consumer-not-the-product</link>
		<comments>http://www.marketingeggspert.com/branding-focused-on-the-consumer-not-the-product#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:21:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[the power to do more]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/branding-focused-on-the-consumer-not-the-product</guid>
		<description><![CDATA[Loyal readers know I blog about branding a lot. So when Mary Ellen Dugan of Dell started talking about the company’s “The Power to Do More” campaign, I perked up. Here’s why. Rather than focus on what awesome products Dell wants to sell you, this campaign instead focuses on what its products can help you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who Are Your Passionate Customers?</title>
		<link>http://www.marketingeggspert.com/who-are-your-passionate-customers</link>
		<comments>http://www.marketingeggspert.com/who-are-your-passionate-customers#comments</comments>
		<pubDate>Thu, 18 Nov 2010 17:00:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2153</guid>
		<description><![CDATA[This is from Lead411. A few weeks ago, I reviewed the book Brains on Fire. I promised to churn out the rest of the topics the book got me thinking about, and here&#8217;s one. Do you know who is passionate about your brand? It&#8217;s neat to say &#8220;Thanks for shopping with us&#8221; on Facebook or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Edge Shave Gel&#8217;s #soirritating Campaign Not Irritating at All</title>
		<link>http://www.marketingeggspert.com/soirritating-campaign</link>
		<comments>http://www.marketingeggspert.com/soirritating-campaign#comments</comments>
		<pubDate>Wed, 20 Oct 2010 15:10:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media, Marketing & Networking]]></category>
		<category><![CDATA[#soirritating]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2146</guid>
		<description><![CDATA[This just goes to prove it doesn&#8217;t matter what you&#8217;re selling: if you&#8217;ve got a great idea, you can engage people. Edge Shave Gel just launched its Anti-Irritation Campaign, and is playing off of the double entendre of irritation (in the shaving sense and the generic sense). People on Twitter are encouraged to use the [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/soirritating-campaign/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>From Lead411: Why Marketing is So Important</title>
		<link>http://www.marketingeggspert.com/from-lead411-why-marketing-is-so-important</link>
		<comments>http://www.marketingeggspert.com/from-lead411-why-marketing-is-so-important#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:00:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2093</guid>
		<description><![CDATA[This is from my post on Lead411&#8242;s blog. A year ago, I wrote a lot about the importance of marketing, even in the difficult financial climate we were experiencing. Times may be a bit better now, but marketing belts are still being tightened. I have no problem with spending less on marketing (in fact, all [...]]]></description>
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