This just goes to prove it doesn’t matter what you’re selling: if you’ve got a great idea, you can engage people. Edge Shave Gel just launched its Anti-Irritation Campaign, and is playing off of the double entendre of irritation (in the shaving sense and the generic sense). People on Twitter are encouraged to use the [...]

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This is from my post on Lead411′s blog. A year ago, I wrote a lot about the importance of marketing, even in the difficult financial climate we were experiencing. Times may be a bit better now, but marketing belts are still being tightened. I have no problem with spending less on marketing (in fact, all [...]

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This is an excerpt from a post I wrote on Lead411. Read it here. I’m in San Diego, where they recently opened the first Microsoft Store. I haven’t been, and honestly don’t plan to go, since there’s no need to go to a store to buy software. That I already own. There’s been a lot [...]

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This is an excerpt from my post on Lead411 Blog. Click here to read the entire post. Got your attention with that title,  didn’t I? I’m referring to Old Spice’s fantastic marketing campaign. Have you seen it? It involves a sexy and very confident man standing in a towel, telling men to “smell like men.” [...]

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I’m pleased that more and more people, including myself, have happy stories of how they got good customer service through social media. Sure, we’ve all heard about @comcastcares and how they help people through Twitter, but what about other examples? I’ve got one of my own. My mother loves her computer. She’s come a long [...]

Posted in Branding, Customer Service and Loyalty 3 Comments »

There are all kinds of niches. You’ve got a niche as far as who your customers are, and a niche in what you sell or do. I’m realizing there is also a niche in what you are known for. I have been interviewed a few times about Facebook and written articles about how to create [...]

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I criticize a lot of marketing and advertising efforts, I know. So it’s only fair that I compliment a company doing it right. Chiquita, the banana company with the famous blue sticker, has a totally fun website for you or the kids to play on. It’s called Eat a Chiquita. Here you can watch really [...]

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After attending the Natural Products Expo in Anaheim, I learned quite a few interesting statistics about the organic industry. It, surprisingly, not only survived but beat the recession and is coming out on top. According to market research firms Mintel and SPINS: $8 billion is expected in organic sales at natural supermarkets in 2012 45% [...]

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