I criticize a lot of marketing and advertising efforts, I know. So it’s only fair that I compliment a company doing it right. Chiquita, the banana company with the famous blue sticker, has a totally fun website for you or the kids to play on. It’s called Eat a Chiquita. Here you can watch really [...]

Posted in Branding, Marketing 2.0, Social Media, Marketing & Networking No Comments »

After attending the Natural Products Expo in Anaheim, I learned quite a few interesting statistics about the organic industry. It, surprisingly, not only survived but beat the recession and is coming out on top. According to market research firms Mintel and SPINS: $8 billion is expected in organic sales at natural supermarkets in 2012 45% [...]

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I have a confession. I’m great at building strategy. This year I’m going to do this and this and this to grow my business! But after that I tend to flounder, not sure how to go about reaching those goals. This year is going to be different. I already told you how amazing Allison Maslan’s [...]

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As you know, I’m in the process of branding Egg. It’s a long process. But what does that really mean? It means honing in on what Egg is good at. It means saying no sometimes, even if the money’s good. It means picking a few things and getting even better at them. Hopefully you’ve enjoyed [...]

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Prfessor.com gave me a free trial account in exchange for this review. I just thought you should know. You know I’m big on being an expert in whatever it is you do. In the past, I’ve talked about creating ebooks and other info products. I’ve also talked about going out into your community and teaching [...]

Posted in Branding, Entrepreneurship 1 Comment »

I’ve started working with Collective Bias, a marketing company that focuses on the shopper’s experience. It’s exciting because it enables me to work on exciting projects and cool brands. I figured as a company that uses social media to help clients, we’d be on target with what Collective Bias is doing in this space. But [...]

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I know you’re thinking that 2010 is so far off, but it’s not. With the whirlwind of parties, potlucks and days off, the new year will be here before you know it. That’s why I’m working on my marketing and business plans for next year. I have to confess: I’m a hypocrite. In the past, [...]

Posted in Branding, Marketing No Comments »

Regular readers know I’ve been working to brand myself as of late. That has included being a marketing resource online (Twitter, LinkedIn, Facebook), developing online courses on marketing, and of course, blogging. One thing I swore I’d never do is teach. Blame it on my stint working as a preschool teacher. There’s just something about [...]

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