This is from my post on Lead411′s blog. A year ago, I wrote a lot about the importance of marketing, even in the difficult financial climate we were experiencing. Times may be a bit better now, but marketing belts are still being tightened. I have no problem with spending less on marketing (in fact, all [...]

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So you hear the phrase “content is king” a lot. Since Egg is female run, we’re changing it to “content is QUEEN!” We just released our newest whitepaper by the same title. Please download it here. Blogs, articles, videos and FAQs are huge right now. People are hungry for information, and they trust those that [...]

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I understand that small business owners and entrepreneurs want to do their own marketing. Budgets are tight, staffs are small. And I fully support that. In fact, that’s the goal of this blog: to provide entrepreneurs with the tools they need to do their own marketing. But let me make this caveat:

If you’re doing bad marketing, you shouldn’t do marketing at all.

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