This is from my post on BizLaunch. If you’re a business owner, you may realize that managing staff and running a business aren’t the same thing. While you may be great at balancing the books and bringing in new business, you may be lacking people skills that make you a good boss. If that’s the [...]

Posted in Customer Service and Loyalty, Entrepreneurship No Comments »

This is from my post on FutureSimple. If you’re just starting your company in 2012, you may wonder how you possibly can get new customers and start to build relationships with them to grow your business. Unfortunately, there’s no secret to overnight sales. You’ll have to start at square one. However, these tips will help [...]

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In addition to sending your customers gifts and cards this time of year, now’s a great time to show your appreciation via email. Campaigner sent me these suggestions for opportunities to show your customers that you care: Trigger #1 Sign up – Thank new subscribers to your list by using an email template that includes information about [...]

Posted in Customer Service and Loyalty, Holiday Marketing No Comments »

I was scrubbing a pot the other day, using for the first time a Chore Boy scrubber. I’d been unsuccessful at getting my pots cleaned with scouring pads or brushes, so I was a bit weary of the whole category of pot cleaning. But then… The scrubber worked. It just worked. And I thought, “I’m [...]

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This is from my post on GrowthUniversity. If it was up to you, every day would be Customer Appreciation Day, right? If you don’t have time (or resources) to show your customers how much you care year ’round, use the holidays to show a little appreciation and engage new prospects. Everyone’s in such a merry [...]

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I didn’t know this, but it’s Customer Service week right now. Apparently, it’s been around since 1992 when President Bush I proclaimed it so. I think it’s a bit silly to focus on customer service one week of the year (although this explains so much about so many companies!) when it should be an everyday [...]

Posted in Announcements, Customer Service and Loyalty No Comments »

This post is from Growth University. Trust is possibly the single thing that will keep a customer coming back. It’s likely more important in many B2B transactions than in B2C, simply because many business services and products involve a longer client relationship. So how can you continually instill trust with your customers as a B2B [...]

Posted in Branding, Customer Service and Loyalty No Comments »

I just answered a LinkedIn Answer that me thinking. Here’s the question: And here’s what I answered: So my question to you is: do you communicate with your customers the way they want to communicate? Here’s a way to tell if you’re not: You’re on Twitter, but no one’s Tweeting back. Your emails are getting [...]

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