September 2, 2011I don’t buy anything without coupons. Well, if I do, I feel cheated and like I paid too much. From half off meals I get on Daily Deal sites to attraction discounts from the Entertainment book, I – and a lot of other people – never have to pay retail. But what does that mean [...]
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July 29, 2011While some companies are just now hopping on the social media bandwagon for branding, Dell is light years ahead in using it to provide customer service. That’s how I was invited to DellCAP: I used Twitter to solve a customer service issue. If you’re sick of calling customer service and sitting on hold, I encourage [...]
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July 28, 2011At DellCAP, someone brought up the topic of the brands we are loyal to in our lives. I gave this some thought. What brands would I stick with, through thick and thin? What ones would I use, even if they cost more than others? Here are the ones I could really commit to: Dell: Naturally, [...]
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July 27, 2011I think a lot of companies claim to “talk” to customers, using tools like surveys and focus groups. But when’s the last time you actually spoke to a customer about what she wants? My pal, Michelle Brigman, at Dell, told us at DellCAP that members of Dell’s sales team had started calling customers to follow [...]
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July 25, 2011Last year, when I attended Dell’s Consumer Advisory Panel, I was impressed that they listened to our feedback (and complaints). Throughout they year, we participants received emails updating us on some of the initiatives Dell had taken toward making our requests a reality. But this year, I know the question in all of our minds [...]
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July 15, 2011This is from my post on GrowthUniversity. If you’re like me, the phrase “cold call” sends chills down your spine. There’s nothing scarier than the thought of having to call a complete stranger to try to sell my wares. But there are ways that you can be better at this skill. Read on. 1. Acknowledge [...]
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June 10, 2011I’d like to share a little story. I needed to order coffee pods for my Tassimo coffee maker recently, so I clicked on an email with a promotion. I added sales items to my cart, then tried to add items from other pages. But the two weren’t connected. So I couldn’t have a single purchase [...]
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March 25, 2011Here’s a story. I love sharing stories to illustrate a point. I received a call from someone who consults for Facebook (“Honey! Facebook just called me!”). Since I didn’t recognize the number, I let it go to voicemail. She wasn’t specific about what she wanted, but it had to do with my husband’s startup. Did [...]
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