Email marketing is far from dead. In fact, transactional emails are a pretty fantastic way to spur existing contacts into making a purchase. Here we look at tips to maximize your transactional emails, courtesy of Campaigner.
Archive for the ‘Email Marketing’ Category
I know it seems waaaay early to start thinking about Christmas, but if you’re in retail or any field that markets heavily to consumers in Q4, it’s time to start planning now.
Email’s likely going to be a big part of your marketing efforts. Here’s a great infographic from Campaigner that can help you kickstart your plan.
Just as a fashionista sets the latest trends off the runway, email marketers must evaluate a list of trends and content to deliver messages that achieve the highest possible click-through and conversion rates. Designers also conduct “test shoots” with models dressed in their designs before they hit the runway or the racks. An email marketer should consider the same approach. Campaigner’s A/B split testing tool allows for aspects of an email to undergo alterations – subject line, offer details, imagery, call-to-action, etc. – to be “test shot” on a small group before sending to a full target list. This allows for better clarity on what fits and what needs to go back to the drawing board.
Transactional emails are all those one-at-a-time email messages that are triggered by your existing users whenever they interact with your website or application. Transactional messages could consist of e-receipts, thank you emails, renewal notices, welcome messages or comment notifications to name some of […]