When working online, building an active email list is very important. In fact, many businesspeople agree that email lists are where you will make most of your money. However, if you don’t yet have an email marketing system in place, here are 5 ways that implementing one can benefit your company:
Archive for the ‘Email Marketing’ Category
There is no arguing with the fact that email marketing is one of the most powerful return-generating tools in any marketer’s arsenal right now. Email provides a direct link from your business to your target customers, whenever and however you see fit. When used properly, the ROI from email marketing can be enormous, but when done incorrectly, a campaign can do more harm than good to your brand’s reputation.
Email marketing, as marketing.org discusses, is the tried and true best method of reaching your target audience to draw new customers in and keep existing customers coming back. The digital age has birthed all sorts of online marketing, but the direct contact with a customer that an email newsletter provides cannot be matched by any other form of online communication. And while mass email marketing is still popular and commonly used, more marketers are turning to a more personalized approach known as behavioral targeting.
Email marketing can be one of the most effective ways to stay in touch with your customers and prospects, but it must be done in the proper way. So many businesses now use email marketing that it has become very competitive, and customers’ inboxes are becoming filled with messages that come from a variety of different companies.