Transactional emails are all those one-at-a-time email messages that are triggered by your existing users whenever they interact with your website or application. Transactional messages could consist of e-receipts, thank you emails, renewal notices, welcome messages or comment notifications to name some of the key examples. This interesting infographic by Easy SMTP highlights how to ensure your taking advantage […]
Archive for the ‘Email Marketing’ Category
Despite the many trends we’ve seen in the world of marketing over the past few years, email remains a constant in terms of driving new and repeat sales for your business. Given the fact that 44% of people who receive email marketing messages made at least one purchase from an email, it’s worth diving into better strategies for conversion.
When working online, building an active email list is very important. In fact, many businesspeople agree that email lists are where you will make most of your money. However, if you don’t yet have an email marketing system in place, here are 5 ways that implementing one can benefit your company:
There is no arguing with the fact that email marketing is one of the most powerful return-generating tools in any marketer’s arsenal right now. Email provides a direct link from your business to your target customers, whenever and however you see fit. When used properly, the ROI from email marketing can be enormous, but when done incorrectly, a campaign can do more harm than good to your brand’s reputation.