This is from my post on Lead411. It surprises me how many companies aren’t using email newsletters as part of their marketing strategy. It’s super affordable and easy to set up, and can be extremely effective. If you’re not yet using email to market, here’s what you need to know to get started. Choose a [...]

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Last year I was sent a copy of Eric Groves’ (Senior VP of Global Market Development at Constant Contact) book, The Constant Contact Guide to Email Marketing. I’ve just now gotten around to reading it, and I’m glad I did. The book was well-written and validated all of the email marketing practices we have at [...]

Posted in Book Review, Email Marketing No Comments »

Welcome to Spark an Idea Thursday.  Each week we’ll be sharing some great ideas for a topic of interest to our readers.  We invite you to grab our image and carry the tradition through to your own blog!  If you do, please link back to this post so we know where you were inspired! Spark [...]

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