Archive for the ‘Email Marketing’ Category

Christmas in July? It’s Time to Start Planning for Q4

I know it seems waaaay early to start thinking about Christmas, but if you’re in retail or any field that markets heavily to consumers in Q4, it’s time to start planning now.

Email’s likely going to be a big part of your marketing efforts. Here’s a great infographic from Campaigner that can help you kickstart your plan.

Marketing with Style and A/B Split Testing

Just as a fashionista sets the latest trends off the runway, email marketers must evaluate a list of trends and content to deliver messages that achieve the highest possible click-through and conversion rates. Designers also conduct “test shoots” with models dressed in their designs before they hit the runway or the racks. An email marketer should consider the same approach. Campaigner’s A/B split testing tool allows for aspects of an email to undergo alterations – subject line, offer details, imagery, call-to-action, etc. – to be “test shot” on a small group before sending to a full target list. This allows for better clarity on what fits and what needs to go back to the drawing board.

Put More Power in Your Transactional Emails

Transactional emails are all those one-at-a-time email messages that are triggered by your existing users whenever they interact with your website or application. Transactional messages could consist of e-receipts, thank you emails, renewal notices, welcome messages or comment notifications to name some of […]

10 Email Marketing Tips For Small Businesses

Despite the many trends we’ve seen in the world of marketing over the past few years, email remains a constant in terms of driving new and repeat sales for your business. Given the fact that 44% of people who receive email marketing messages made at least one purchase from an email, it’s worth diving into better strategies for conversion.