This is from my post on GrowthUniversity. Think you’ve got your marketing channels covered? You might be missing a fairly obvious one: your email signature. While you might have the basics covered in your signature (phone number and website), it’s valuable real estate for your marketing. First, Get the Basics Right It may sound simple [...]

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You may have noticed in past posts, I’ve been pretty supportive of Constant Contact. I’ve been a Business Partner for about five years, which meant I used the service for free. Now that I’m not bringing in new customers to CC, they cut off my free account. I thought about it. I could continue to [...]

Posted in Branding, Email Marketing 4 Comments »

I’m a fan of Bevmo, the wine and spirits store, and recently received this email: It’s so clever! I love the 70’s-ish tone to the photo and the hair. It got my attention, and guess what? I’m headed there to buy wine. Not that I need an excuse. But first, I’m headed to BlogHer. Look [...]

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This is a guest post from Anish Kothari of Wingify. Thanks, Anish, for your contribution! Why test? To optimize your website’s conversion rate, whether it’s increasing engagement, sign-ups or sales. But testing has a more important benefit: gaining valuable insights about visitor behavior that can be incorporated into your website. Testing to improve usability is [...]

Posted in Email Marketing, Marketing No Comments »

This is from Lead411. I’ve been using what I call the Tuesday to Thursday rule for years when it comes to distributing and pitching press releases and sending emails. Essentially, people are bombarded with emails on Monday (why do we get so many work related emails on the weekend??) and on Friday their minds are [...]

Posted in Email Marketing, PR No Comments »

This is from my post on Lead411. There’s been some buzz about Google’s new Priority Inbox, which lets you identify which emails are more important than others. This cute video helps explain it: As I was exploring Priority Inbox, I also discovered Multiple Inboxes, which is infinitely more useful to me. Most of my emails [...]

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This is from my post on Lead411. It surprises me how many companies aren’t using email newsletters as part of their marketing strategy. It’s super affordable and easy to set up, and can be extremely effective. If you’re not yet using email to market, here’s what you need to know to get started. Choose a [...]

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Last year I was sent a copy of Eric Groves’ (Senior VP of Global Market Development at Constant Contact) book, The Constant Contact Guide to Email Marketing. I’ve just now gotten around to reading it, and I’m glad I did. The book was well-written and validated all of the email marketing practices we have at [...]

Posted in Book & Product Review, Email Marketing No Comments »