Holidays are some of the best excuses to get a little PR and marketing out. If you remember, “Holidays” were #20 on my list of 24 Reasons to Toot Your Own Horn post. Real or otherwise, there’s something to be said about riding on an event that’s on everyone’s mind. Here are some ways you [...]

Posted in Advertising, Email Marketing, Marketing 2.0 No Comments »

I recently read this blog post entitled “The Traditional Press Release is Dead!” It brings up a good point, and one I hadn’t thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers. The post says press releases for online distribution should be shorter. You, [...]

Posted in Email Marketing, Entrepreneurship, Marketing, Press Releases No Comments »

Tomorrow I am giving a presentation on email marketing , so I thought I’d share my notes with you here. Also, I just got a link to this blog post: 100+ Tools & Tutorials to Optimize Your Email Marketing Campaigns. It’s an amazingly in-depth list of tools and resources that will help you improve your [...]

Posted in Email Marketing 2 Comments »

This is the first in a series of posts I’d like to offer that address how, with the right elements, you can turn an ineffective marketing campaign into one that gets results. You’ve heard it before: the basis of your marketing should answer the question from your potential buyer: “What’s in it for me?” It’s [...]

Posted in Customer Service and Loyalty, Email Marketing, Marketing, Press Releases No Comments »

Is Email Dead or Alive? So I keep hearing email is dead. That spam killed it. And while, despite trying to run by opening new email accounts, spam keeps finding me and hunting me down while it breeds like bacteria, I don’t believe that email is dead. I just read an article in Revenue Magazine [...]

Posted in Email Marketing, Marketing 2.0 No Comments »

I don’t like spam. I’m sure like me, your spam folder is filled with emails that promise to fulfill your every sexual need. Unfortunately, I’m not the target market for Viagra and its counterparts. While the idea of spam is that by blanketing every findable email address with an ad for a given product, a percentage will buy it, this isn’t an effective marketing ploy. Don’t do it.

Posted in Email Marketing No Comments »

Mark Merenda posts 11 reasons Attorneys don’t market Implans.com has an article on combining email marketing with other types of marketing. Simon Shandler has a good article on Disruption Marketing at his site. Crystal at Associated Content has an article on business gift giving. Lastly, here is an article on how Dove is branding from [...]

Posted in Branding, Email Marketing, Marketing 2.0 No Comments »