I recently fired a client. There’s no crazy psycho client story here; it was simply a matter of misaligned goals. I began to dread emails from the client because I knew it would require more work than I thought needed to be done on a project. At that point, I realized it wasn’t worth the anxiety to make a little extra money each month.
Archive for the ‘Entrepreneurship’ Category
If you had told me 10 years ago that I’d end up in sales, I wouldn’t have believed you. Even now, seven years into running my marketing firm, I don’t consider myself a salesperson.
But that’s exactly what I am. And if you’re a business owner, you’re one too.
As an entrepreneur, I’m constantly selling both my company’s services and myself. It’s my job to convince businesses to part with money, and to help them consider that expense a wise investment. So here’s what I, as one who once quit a sales job because she hated it so much, have learned about sales.
As a small business owner, you can only do so much yourself. Sure, early on, you’ll have your hands in the marketing, accounting, sales, and customer service, but as your company grows, you’ll need to find others who can help you take on some of these tasks.
As the owner of a marketing firm, I’m always on and thinking about marketing. That means if you and I strike up a conversation about business over cantaloupes at the grocery store, I’ll probably end up giving you some advice about how to market your business (whether you ask for it or not).